Content Management, Digital Marketing, SEO

What Google Never Told You About Organic Traffic

July 24, 2017 • By

STRATEGIES TO IMPROVE WEBSITE ORGANIC TRAFFIC

Every business needs publication and website traffic. Apart from using simple techniques like making use of bright colours for your website, generating useful contents from comments and the likes. There is a need for the more technical methods, to increase website traffic. It isn’t just enough to have a website, and leave it at that. More efforts have to be put in for it to be more successful and for your company/business to be able to stand against its competitors.READ MORE


Digital Marketing, SEO

The Unconventional Guide to Accelerated Mobile Pages (AMP)

June 12, 2017 • By

ACCELERATED MOBILE PAGES (AMP)

Accelerated Mobile Pages (or AMP, for short) is an open-source initiative aiming to make the web better for all. It is a project that is designed to make websites and online pages fast. It is an HTML page designed to be light and increase speed when loading web pages thereby improving the user experience across devices all over the globe.

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Digital Marketing, SEO

SEO Basics: Essentials For Website Optimization

April 29, 2017 • By
 To explain SEO, for a moment imagine your website was a cake, to make a cake requires core ingredients. Consider the backlinks, paid search, and social media leads as the icing, but the content, architecture, content management system and infrastructure are the sugar, eggs and flour that makes the cake. Without the core ingredients, your cake is tasteless, boring, and ends up in the trash.

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Digital Marketing, SEO

How to Cheat at Optimizing Your Site for Google Mobile-First Index and Get Away with It

April 22, 2017 • By

Google Mobile-First Index

Google towards the end of 2016, started testing its mobile-first index. Today, most people are spending more time on mobile and searching on Google using a mobile device. However, google’s ranking systems use the desktop version of a page’s content to evaluate its relevance users.This new mobile-first index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.

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Digital Marketing, Online Reputation Management

3 Ways to Protect Your Online Reputation in 2017

April 9, 2017 • By

Online Reputation Management

Online Reputation Management (ORM) aims at improving or restoring the perception of a company’s name or brand. We live in a search trigger world as company’s, products and or services are constantly Googled. Online reputation is the information people find online about a company and make no mistake, everyone is at risk of negative content online. Creating and promoting positive material that counters, weakens or eliminates negative sentiment around the internet. This process, helps businesses improve its credibility and overall reputation.

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Digital Marketing, Social Media Marketing

Top 5 Social Media Marketing Mistakes You Should Avoid

March 26, 2017 • By

It is the world’s worst kept secret that social media marketing has become an important digital marketing strategy. Social media remains one of the most effective ways to build brand awareness. It is not a one-way traffic communication system. But also provides a space for customers to reach out to brands and start a conversation. Social media creates the space for brands to engage their audience outside of their website or brick and mortar facilities.

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