Digital Marketing, SEO

SEO Basics: Essentials For Website Optimization

April 29, 2017 • By
 To explain SEO, for a moment imagine your website was a cake, to make a cake requires core ingredients. Consider the backlinks, paid search, and social media leads as the icing, but the content, architecture, content management system and infrastructure are the sugar, eggs and flour that makes the cake. Without the core ingredients, your cake is tasteless, boring, and ends up in the trash.

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Digital Marketing, SEO

How to Cheat at Optimizing Your Site for Google Mobile-First Index and Get Away with It

April 22, 2017 • By

Google Mobile-First Index

Google towards the end of 2016, started testing its mobile-first index. Today, most people are spending more time on mobile and searching on Google using a mobile device. However, google’s ranking systems use the desktop version of a page’s content to evaluate its relevance users.This new mobile-first index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.

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Digital Marketing, Online Reputation Management

3 Ways to Protect Your Online Reputation in 2017

April 9, 2017 • By

Online Reputation Management

Online Reputation Management (ORM) aims at improving or restoring the perception of a company’s name or brand. We live in a search trigger world as company’s, products and or services are constantly Googled. Online reputation is the information people find online about a company and make no mistake, everyone is at risk of negative content online. Creating and promoting positive material that counters, weakens or eliminates negative sentiment around the internet. This process, helps businesses improve its credibility and overall reputation.

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Digital Marketing, Social Media Marketing

Top 5 Social Media Marketing Mistakes You Should Avoid

March 26, 2017 • By

It is the world’s worst kept secret that social media marketing has become an important digital marketing strategy. Social media remains one of the most effective ways to build brand awareness. It is not a one-way traffic communication system. But also provides a space for customers to reach out to brands and start a conversation. Social media creates the space for brands to engage their audience outside of their website or brick and mortar facilities.

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Digital Marketing, Local Search Engine Marketing, SEO

Why Local Search Engine Marketing (SEM) is Tempting

February 23, 2017 • By

LOCAL SEO AND SEARCH ENGINE MARKETING

What is Local SEO?

The acronym, SEO stands for Search Engine Optimization. What then is local SEO? Local SEO is online search engine providing results that are pertinent to a searcher based on the content of their search, or their location. Local SEO also means making it easy for prospective customers to find information about a business, brand or company when they search for products and services offered by that business or company. Without SEO, your company may not rank high, and unless it ranks high on Search Engine Result Pages (SERPs), customers will find it difficult look up your company’s products and services.

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Digital Marketing, Social Media Management

10 Tips for Successful Instagram Marketing

February 16, 2017 • By

SUCCESSFUL SOCIAL MEDIA MARKETING ON INSTAGRAM

Instagram is a social media platform that centres on visuals, that is, pictures and videos. Engaging Instagram into your marketing aids growth of your business and brand. Instagram is widely used by people all over the world, as of December 2016, the mobile photo-sharing network had reached 600 million monthly active users. Using Instagram to market your business will create a lot of awareness to your business.READ MORE


Content Management

Ease your Content Marketing Efforts with these 7 tools

February 13, 2017 • By

It is not just enough to have a product to sell nowadays because the market has become so modern you need a story to corroborate your story. Content marketing helps you create a story that’ll help you connect with your customers. As with every other type of marketing, content marketing also has its own tools. These tools will help ferry your contents to your customers with ease.READ MORE