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SEO

Digital Marketing, SEO

SEO Basics: Essentials For Website Optimization

April 29, 2017 • By
 To explain SEO, for a moment imagine your website was a cake, to make a cake requires core ingredients. Consider the backlinks, paid search, and social media leads as the icing, but the content, architecture, content management system and infrastructure are the sugar, eggs and flour that makes the cake. Without the core ingredients, your cake is tasteless, boring, and ends up in the trash.

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Digital Marketing, SEO

How to Cheat at Optimizing Your Site for Google Mobile-First Index and Get Away with It

April 22, 2017 • By

Google Mobile-First Index

Google towards the end of 2016, started testing its mobile-first index. Today, most people are spending more time on mobile and searching on Google using a mobile device. However, google’s ranking systems use the desktop version of a page’s content to evaluate its relevance users.This new mobile-first index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.

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Digital Marketing, Local Search Engine Marketing, SEO

Why Local Search Engine Marketing (SEM) is Tempting

February 23, 2017 • By

LOCAL SEO AND SEARCH ENGINE MARKETING

What is Local SEO?

The acronym, SEO stands for Search Engine Optimization. What then is local SEO? Local SEO is online search engine providing results that are pertinent to a searcher based on the content of their search, or their location. Local SEO also means making it easy for prospective customers to find information about a business, brand or company when they search for products and services offered by that business or company. Without SEO, your company may not rank high, and unless it ranks high on Search Engine Result Pages (SERPs), customers will find it difficult look up your company’s products and services.

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SEO

Top 9 Reasons why your Business needs SEO

January 20, 2017 • By

What is Search Engine Optimization (SEO)?

SEO is the process of enhancing your company’s online visibility, driving traffic to your website and satisfying broader marketing objectives. It’s a powerful long-term investment that will greatly benefit your business by increasing your company’s brand awareness, enhancing consumer perceptions about the brand, as well as increasing business leads and sales.

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