Content Management

6 common mistakes content marketers should avoid in 2017

January 28, 2017 • By

Below are the common mistakes that content marketers should try to avoid in 2017

Mistakes are part of the growth process and are almost unavoidable but there is hardly a success story without one or two mistakes. Mistakes also provide a clear view of things to avoid in future. That is why most of the leading businesses would spend a fortune searching and researching the market for mistakes that might lead to failures.READ MORE


Top 9 Reasons why your Business needs SEO

January 20, 2017 • By

What is Search Engine Optimization (SEO)?

SEO is the process of enhancing your company’s online visibility, driving traffic to your website and satisfying broader marketing objectives. It’s a powerful long-term investment that will greatly benefit your business by increasing your company’s brand awareness, enhancing consumer perceptions about the brand, as well as increasing business leads and sales.


Digital Marketing

5 Keys to Conquering Digital Marketing in 2017

January 3, 2017 • By

5 Keys to Conquering Digital Marketing in 2017

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt. The main purpose of this post is to offer ideas and open a constructive discussion around the future of digital marketing over the next 12 months.

Digital marketing offers a variety of resources and features that businesses can leverage on to get digital estates; to attract, engage and convert customers. In case you have started your very own online platform, you might find yourself a little perplexed with the availability of various digital marketing tools and strategies. Which do you use and which do you ignore?

The digital marketing strategies listed here will help you kickstart your Digital Marketing campaign for 2107.READ MORE