Data Breach

Guarding against a Data Breach is the Smart Marketing Move

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  • September 27, 2019

For businesses, data is essential. We need it to effectively market our products. Protection from data breach is as essential for business success as collecting it is in the first place. A data breach carries some serious risks for businesses. Not only do they have to deal with the financial hit, but they also have to deal with the fallout. …

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[Infographic] Can Video Improve Your Digital Marketing Efforts?

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  • September 26, 2019

Granted that it is more expensive to create video when compared to editing text or images, numerous business owners throughout the world are attempting to discover whether an investment in video marketing would improve the results of their campaigns. As such, in this article, we will explore the current video marketing trends to determine its suitability for advertisers. Video marketing …

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business cyber attacks

Infographics: Don’t Let Your Business Become the Next Cyber-Victim

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  • September 26, 2019

How is the cybersecurity for your business? Does it start and end at the installation of some anti-virus program and passwords for when you log into the system? That’s not a bad start, but it’s also not the best way to protect your business from a cyber-attack.

There are a lot of avenues that hackers can use to breach your system, and some of them you’ve probably never considered. So, listen up, in this article, we’ll explain to you how you can beef up your security and make your business less vulnerable to attacks.

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social media tools

8 Social Media Tools Necessary for Content Marketing

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  • September 26, 2019

Social media accounts for about 27% of all time spent online. Which customers use to discover and research brands, and also for marketers to reach out to potential customers. Thus producing a valid content together with using the right social media strategy, will give your business a boost. The content of your social media goes a long way in retaining …

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email marketing or social media

The Only Email vs Social Media Resource You Need

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  • September 26, 2019

EMAIL MARKETING or SOCIAL MEDIA? WHICH WORKS BEST FOR B2C What is B2C? Business to consumer (B2C) is a form of business or transaction between a company and consumer who are the end-users of its products or services. B2C is among the most popular known sales models. Businesses that rely on B2C must maintain a good relationship with their consumers …

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How to Grow Email Lists

The Complete Beginner’s Guide to Grow Email List Without Shortcuts

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  • September 26, 2019

HOW TO GROW EMAIL LISTS WITHOUT RESORTING TO SHORTCUTS 4 WAYS HOW TO GROW YOUR EMAIL WITHOUT SHORTCUTS So then, how do we grow our email list without shortcuts? The first step would be to not buy mailing lists. But here are a few other ways to go about increasing your email list without resolving to shortcuts:

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Search Engine Optimization (SEO)

What Google Never Told You About Organic Traffic

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  • September 26, 2019

STRATEGIES TO IMPROVE WEBSITE ORGANIC TRAFFIC Every business needs publication and website traffic. Apart from using simple techniques like making use of bright colours for your website, generating useful contents from comments and the likes. There is a need for the more technical methods, to increase website traffic. It isn’t just enough to have a website, and leave it at …

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Social Media Marketing Strategy

How to Create Successful Social Media Marketing Strategy

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  • September 26, 2019

Social media marketing is the new unbeatable strategy that has the potential of increasing the know-about of a business online in no time. Social media marketing has to be specific, measurable, attainable, relevant and time bound. And we may wonder, why social media marketing?

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Accelerated Mobile Pages

The Unconventional Guide to Accelerated Mobile Pages (AMP)

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  • September 26, 2019

ACCELERATED MOBILE PAGES (AMP) Accelerated Mobile Pages (or AMP, for short) is an open-source initiative aiming to make the web better for all. It is a project that is designed to make websites and online pages fast. It is an HTML page designed to be light and increase speed when loading web pages thereby improving the user experience across devices all …

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