4 Important Content Optimization Rules For Your Brand’s Content Management
- September 26, 2019
4 Essential Content Writing Tips for Higher Search Engine Ranking.
What Is Content Optimization?
Content optimization involves the process of ensuring the content of a website’s page look more attractive to search engines and users i.e they are written in a way that it can reach the largest possible target/relevant audience. Content optimization is the process of optimizing your content to make sure that it’s more visible through the web.
One important thing to understand is that there is a difference between content and optimization, and each of the terms applies to an entirely distinct audience. Web Contents, for example, are targeted mainly to readers. Optimization, on the other hand, is meant for the machines (or search engine robots) that use your text to improve your SEO ranking. This, therefore, demands that all published contents be optimized for visibility sake.
Why Is Content Optimization So Important?
Having a well-structured and beautifully built website for your brand without optimizing the content on the site isn’t just enough, that alone won’t get you ranked on top of any search engine queries. It’s like serving a clean plate and cutlery to a very hungry person; it just won’t do the hunger magic.[irp]
When applied the right way, the content optimization process seeks to transform keyword research into text. This can influence your site’s ability to rank well in organic search results thereby giving chances to more sales conversions and lead generations.
Important Content Optimization Rules You Should Adopt.
1. Use Competitive Keywords
When optimizing contents, it’s essential to make sure keywords associated with the context, metadata, title tags, and relevant links are present. Adding associated keywords, metadata and title tags to content ensure an effective website’s SEO for businesses and help them achieve higher rankings on search engines.
2. Write Relevant Contents: Keep Contents Confined within Your Target Audience’s Reach.
As much as you would like to have your target audience well-informed about your brand’s product and services. And also glued to reading the interesting contents on your site, it is important to ensure that written-contents match up with the target audience’s expectation.
To ensure relevancy, you must always be able to relate your content to one or more of your buyer personas. A question like “Does it address topics the audience is interested in?” should always be in check, if the answer is “no,” then your content isn’t optimized. If your content doesn’t aid your target audience to solve a problem or better understand a trend, then it’s not optimized.[irp]
3. Always Write New Content
When you republish an initially published content on your site, it makes very difficult for search engines to decide which of the content pages is the most important to include in their index.
Writing new content has many benefits;
- Search engines notice and rank new content
- New content tends to make your brand unique as audience identifies your brand voice
- The influx of traffic to your website
- It provides useful information to existing and potential customers
Keeping up with the latest trends in your niche will definitely help with being able to write new content for your site.
4. Optimize Media Files
Adding images or videos (and in the case where necessary, both) to your content can make your content easier to read. And less tiring especially in cases where you publish long articles. People love images and videos, and readers often spend more time searching for photos and videos as they do text. This then makes it important to ensure all media files in your content are optimized.
Some of the regular optimization processes for media files includes;
- Using alt tags (alternative texts) for images and videos
- Using great headings for videos and also making sure the graphics in the video are eye-catching; this would help grab readers’ attention.