social media tools

8 Social Media Tools Necessary for Content Marketing

  • September 26, 2019

Social media accounts for about 27% of all time spent online. Which customers use to discover and research brands, and also for marketers to reach out to potential customers. Thus producing a valid content together with using the right social media strategy, will give your business a boost. The content of your social media goes a long way in retaining your customers and turning your targeted audience into customers.


Here are a few tools to strengthen the impact of the content you create:

LinkedIn Elevate:

If you’re into the B2B business, a great number of people are willing to share your contents. Your employees have connections with people in fields related to yours. Have your most socially engaged employees share the contents created by your firm. The publicity of that content increases. Employee-shared content is more engaging than content shared by the companies themselves. Elevate builds a solid system to increase employee sharing. Elevate finds your best content and shows it to your employees for sharing. Whereby the more they share, the more socially engaged elevate ranks them. After which elevate provides a data feedback on your results where you can analyze the share that drives the most traffic. Using this data, you can optimize your content strategy and promote your content more effectively.[irp]

Facebook Ads:

Facebook ads are most useful for getting your content out to potential customers, especially to a targeted audience. It shows what people like and the pages the follow. Facebook ads help get your contents in front of those most likely be interested in your content.

Click to Tweet:

Click to tweet lets you post a link that automatically writes a tweet for your influencers to use. Even if someone with thousands or millions of Twitter followers love your content, they might not promote it. So you have to make it as easy as possible for them. This is where click to tweet comes in and it’s easy to setup. This created link can be used anywhere, at the bottom of your emails, or in your email signature, link to your most popular article.

Google Analytics:

You can’t improve what you don’t measure, and it’s no surprise that Google Analytics has been the No. 1 tool for understanding website traffic for years. Recently, Google has begun testing some interesting new user-behavior features. This includes Active Users and Cohort Analysis.


Most content marketers forget to promote their content on social media minutes after writing it. Not promoting immediately or promoting later, could be problematic for updates or anything related to current events. EClincher does this for you, with its RSS-to-share feature and many other features. It also recognizes each time your RSS feed updates a new piece of content and it posts the content to social media. Also, if you run a blog, eClincher updates the RSS feed each time you post. And it works on every social platform available.[irp]


To make an impact with your content, you need to be able to discover who’s connecting with your products. And get them into your marketing funnel. Socedo makes that not only possible but easy. This automated social lead generation tool will help you find qualified prospects on social media. Engage them, and make them part of your community.


Creating great content on a regular basis requires an organized schedule. CoSchedule is one of the best editorial calendar tools available. The program offers a drag-and-drop calendar interface that’s easy and intuitive to use. Once installed, this tool allows you to plan your content, assign it to a member of your team. And create social media content at the same time as your blog content. Ultimately, this planned activity results in higher traffic and effective promotion of all your content – both old and new.


Zemanta is a content syndication platform that helps you distribute your content to a variety of users. Your content reaches users on external, established websites like CNN and ESPN. Your blog posts, videos, or other content appear as promoted recommendations. Or sponsored content on related articles and websites, allowing you to target a wide range of readers. Whom you’re most interested in. And view your performance from a centralized results reporting system. If you want to get your content to new readers, Zemanta is the tool you need.

For more Content marketing and Social Media tips check out our Blog. Or visit our website to talk to one of our Digital Marketing specialists.

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