Digital Marketing, Social Media Management

Major Platforms for Social Media Customer Care

October 11, 2018 • By

Many different social media platforms are making it easier for brands to use them for their customer service needs. By using social media to answer customer questions or complaints helps to streamline the communication process and also offers a faster response rate to usual customer service methods. After you build your website, the first next thing you should focus on is your social media presence, for a number of different reasons.READ MORE

Originally posted 2018-04-19 14:59:00.


Digital Marketing, Email Marketing

Email Marketing Facts

October 11, 2018 • By

Defined as the act of sending a commercial message, email marketing has been used for quite a long period of time. It was 40 years ago, in 1978, when Gary Thuerk, who worked for Digital Equipment Corporation, sent the first mass email. It was sent to about 400 potential clients and the results were phenomenal as $13 million worth of sales were done. Since then email marketing has really taken off, and the best email marketing services can offer you a serious advantage when it comes to spreading the word about your product online and increasing your brand popularity. This article includes several interesting facts about email marketing.READ MORE

Originally posted 2018-04-07 10:36:32.


Content Management, Digital Marketing

5 Types of Blog to Use for Your Business

October 11, 2018 • By

As a business, using a blog can be crucial in gaining leads and building up a relationship with current and future customers. There are many different types of blog posts you can use to draw readers in, each of which come with their own benefits and rewards. In addition to figuring out what type of blog you want to use, you should also consider getting the best hosting service you can find for the money you’re willing to spend, to make sure your website is fast and reliable.READ MORE

Originally posted 2018-04-05 23:05:17.


Digital Marketing

Cybercrime and 2018 Digital Security

October 11, 2018 • By

Digital Security

Cybercrime is on the rise like never before. Thanks to our ever-increasing demand and reliance on the internet, smart devices, social media and e-commerce, cybercriminals are coming out in their droves trying to steal information for financial gain.READ MORE

Originally posted 2018-03-13 22:50:22.


Digital Marketing, Social Media Management

Infographics: How Businesses Use Instagram Stories

October 11, 2018 • By

After just two years in existence, Instagram Stories feature is already boasting of 300 million daily users. Started as a direct competitor to Snapchat, it offers businesses a massive reach and great engagement. The 20% of stories posted results in a direct interaction with users.

No wonder then that 88% of businesses  plan on increasing their posts to Instagram Stories in 2018, while 30% of brands plan to create Instagram ads.READ MORE

Originally posted 2018-08-07 21:23:05.


Email Marketing

6 Effective and Cool Email Onboarding Tactics

October 11, 2018 • By

RULES AND TRICKS FOR WRITING A GOOD ON-BOARDING EMAIL

A welcome email is one of the most important aspects of email marketing. Your welcome email sets the tone for the relationship you plan to build with your new subscribers and helps engage them in your mission. The first email in your sequence is crucial because it overcomes skepticism. The challenge here is to remove the subscribers’ uncertainty and captivate them.READ MORE

Originally posted 2018-02-06 22:27:16.


Digital Marketing

Top 5 Audience Targeting Tactics in Digital Marketing

October 11, 2018 • By

Audience targeting can help drive motivated consumers to a company’s website. Which in turn lets the website rank high in search engine optimization and have a high ROI. The first thing to do in targeting audience would be to identify your target market, what content you want to share with them, and when and where you do. Digital marketers know they must segment their audience and deliver the right message to the right audience at the right time. Many struggle with tactical yet effective ways to pinpoint audiences based on needs, expectations and behaviours.READ MORE

Originally posted 2017-11-19 10:56:11.


Digital Marketing

Digital Marketing Trends You Can’t Afford to Ignore in 2018

October 11, 2018 • By

Marketing is always about what the consumer needs and wants to hear. If it’s not relevant or interesting, it becomes annoying. Digital marketing isn’t as easy as it seems or how people take it to be. There are different skills and techniques for handling digital marketing. It’s not about how much you offer, but the quality and value of what you’re offering. Thus, it is needed, that one should know the necessary marketing trends. This will keep your business floating at the top. We also need the right tools, platforms and technology to help us access the huge amounts of data online. Here are 6 digital marketing trends that will be helpful.READ MORE

Originally posted 2017-11-11 18:11:09.