How Visual Storytelling Can Make Your Brand Come to Life

If you want to get people to talk about your brand, you will have to convey a message that resonates with the audience. Yet, the over-crowded market is making this task more challenging with each passing day. After all, the…Read more

Cybersecurity: Protecting Yourself From Online Scams

With our growing reliance on the internet, online scams do not look like a theme that would fade away anytime soon. IIn 2019, phishing attempts grew by an intimidating 65%, highlighting the fact that scam attempts are on the rise.,…Read more

What is Spear Phishing?

Hackers have gotten pretty sneaky over the years. It’s becoming increasingly easier for them to make off with your data without you even realizing it.Read more

Four Ways to Use Promoted Pins in Pinterest Visual Search

Pinterest is one of the most popular social media platforms recently. It continues to gain users yearly, and it reaches a wide range of audiences. It also has an updated platform which allows advertisements in the platform.Read more

Four Uses of Chatbots You Should Know

Over the past few years, there has been a huge rise in the use of chatbots in Nigeria and artificial intelligence in general. Technology has changed how we go about our day to day lives. The bot will let you communicate…Read more

Six Important Reasons Why Your Retail Business Needs To Have An Online Shop

The shopping trend is moving more and more towards online shopping. In fact, online shopping is growing three times faster than in-store shopping. In order to capitalize on this growing trend, you need to run an online shop on top…Read more

Five Tips on Avoiding Trolls and Abuse in Twitter

One of the most known social media today is Twitter. It reaches a broad range of people, and most celebrities have Twitter accounts so many people joined on this site to follow the celebrities that they like or admire.Read more

Brief History of Mobile Marketing

The so-called mobile marketing is a new form of digital marketing. And its main focus is to reach a specific audience on their smartphones, tablets, and other devices. The idea is that goods, promotions, or services, reach customers by the…Read more

Brick and Mortar Shopping Versus Omnichannel E-Commerce

Is brick and mortar shopping sufficient to keep retailers afloat? The advent of smartphones makes other shopping avenues ever more lucrative, but how do omnichannel and online marketing fare against traditional outlets?Read more

Four Benefits of Video Marketing

The use of online videos as a marketing method is growing rapidly, with more and more brands using this technique to spread the word about their products and attract customers. The fact that YouTube is the second most used search…Read more
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