Content Management, Digital Marketing

4 Important Content Optimization Rules For Your Brand’s Content Management

July 7, 2018 • By

4 Essential Content Writing Tips for Higher Search Engine Ranking.

What Is Content Optimization?

Content optimization involves the process of ensuring the content of a website’s page look more attractive to search engines and users i.e they are written in a way that it can reach the largest possible target/relevant audience. Content optimization is the process of optimizing your content to make sure that it’s more visible through the web.READ MORE

Digital Marketing

Use Social Media to Get More from Influencer Marketing

June 15, 2018 • By

It takes a lot of effort to get your audience to trust you, but you need trust to get conversions.  Consumers have changed the way they buy. People don’t just go to a mall to shop, where they can pick up and really get a feel for the quality of a product, how it looks, how it feels, and how it works. People buy online. They rely on other user reviews to learn more about products. More than that, they rely on the thoughts of others who know more than they do.

Influencers have already built trust with their followers. People listen and act on what they say. Until you build trust with your own audience, these influencers can play a huge role in helping you to meet your business goals. You have to do it correctly.READ MORE

Digital Marketing

Four Uses of Chatbots You Should Know

June 8, 2018 • By

Over the past few years, there has been a huge rise in the use of chatbots and artificial intelligence in general. Technology has changed how we go about our day to day lives. The bot will let you communicate with it as though you are speaking to another human. This development can have huge benefits for both the companies that are using them and the customer. Let’s take a look at some of their main uses today.READ MORE

Digital Marketing

Brief History of Mobile Marketing

May 25, 2018 • By

The so-called mobile marketing is a new form of digital marketing. And its main focus is to reach a specific audience on their smartphones, tablets, and other devices. The idea is that goods, promotions, or services, reach customers by the information that is shared through those devices.READ MORE

Digital Marketing

Four Benefits of Video Marketing

May 6, 2018 • By

The use of online videos as a marketing method is growing rapidly, with more and more brands using this technique to spread the word about their products and attract customers. The fact that YouTube is the second most used search engine in the world proves that people want to use video as a way to learn and be entertained. Some of video marketing’s many benefits can be found below.READ MORE

Digital Marketing, Social Media Management

Major Platforms for Social Media Customer Care

April 19, 2018 • By

Many different social media platforms are making it easier for brands to use them for their customer service needs. By using social media to answer customer questions or complaints helps to streamline the communication process and also offers a faster response rate to usual customer service methods. After you build your website, the first next thing you should focus on is your social media presence, for a number of different reasons.READ MORE

Digital Marketing, Email Marketing

Email Marketing Facts

April 7, 2018 • By

Defined as the act of sending a commercial message, email marketing has been used for quite a long period of time. It was 40 years ago, in 1978, when Gary Thuerk, who worked for Digital Equipment Corporation, sent the first mass email. It was sent to about 400 potential clients and the results were phenomenal as $13 million worth of sales were done. Since then email marketing has really taken off, and the best email marketing services can offer you a serious advantage when it comes to spreading the word about your product online and increasing your brand popularity. This article includes several interesting facts about email marketing.READ MORE

Content Management, Digital Marketing

5 Types of Blog to Use for Your Business

April 5, 2018 • By

As a business, using a blog can be crucial in gaining leads and building up a relationship with current and future customers. There are many different types of blog posts you can use to draw readers in, each of which come with their own benefits and rewards. In addition to figuring out what type of blog you want to use, you should also consider getting the best hosting service you can find for the money you’re willing to spend, to make sure your website is fast and reliable.READ MORE