Digital Marketing

Micro Influencers and What They Do

July 23, 2018 • By

As with any human relationship, consumers spend their money based on how trustworthy the company is, how attractive the product is, and their need to use the product. What can brands do to ensure consumers are spending money on their products? They need to win the trust of consumers, supply a useful and necessary product, and to package that product to catch the eye of prospective buyers. This is not an easy task to accomplish. It can take a long time to garner the loyalty of customers. And advertising can prove to be expensive.READ MORE

Content Management

6 common mistakes content marketers should avoid in 2017

July 7, 2018 • By

content marketing strategy

Below are the common marketing strategies that content marketers should try to avoid in 2017

Mistakes are part of the growth process and are almost unavoidable but there is hardly a success story without one or two mistakes. Mistakes also provide a clear view of things to avoid in the future. That is why most of the leading businesses would spend a fortune searching and researching the market for mistakes that might lead to failures.READ MORE

Originally posted 2017-01-28 17:09:21.


Top 9 Reasons why your Business needs SEO

July 7, 2018 • By

What is Search Engine Optimization (SEO)?

SEO is the process of enhancing your company’s online visibility, driving traffic to your website and satisfying broader marketing objectives. It’s a powerful long-term investment that will greatly benefit your business by increasing your company’s brand awareness, enhancing consumer perceptions about the brand, as well as increasing business leads and sales.


Originally posted 2017-01-20 14:01:28.

Digital Marketing

5 Keys to Conquering Digital Marketing in 2017

July 7, 2018 • By

5 Keys to Conquering Digital Marketing in 2017

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt. The main purpose of this post is to offer ideas and open a constructive discussion around the future of digital marketing over the next 12 months.READ MORE

Originally posted 2017-01-03 08:30:54.

Content Management, Digital Marketing

4 Important Content Optimization Rules For Your Brand’s Content Management

July 7, 2018 • By

4 Essential Content Writing Tips for Higher Search Engine Ranking.

What Is Content Optimization?

Content optimization involves the process of ensuring the content of a website’s page look more attractive to search engines and users i.e they are written in a way that it can reach the largest possible target/relevant audience. Content optimization is the process of optimizing your content to make sure that it’s more visible through the web.READ MORE

Digital Marketing

Use Social Media to Get More from Influencer Marketing

June 15, 2018 • By

It takes a lot of effort to get your audience to trust you, but you need trust to get conversions.  Consumers have changed the way they buy. People don’t just go to a mall to shop, where they can pick up and really get a feel for the quality of a product, how it looks, how it feels, and how it works. People buy online. They rely on other user reviews to learn more about products. More than that, they rely on the thoughts of others who know more than they do.

Influencers have already built trust with their followers. People listen and act on what they say. Until you build trust with your own audience, these influencers can play a huge role in helping you to meet your business goals. You have to do it correctly.READ MORE

Digital Marketing

Four Uses of Chatbots You Should Know

June 8, 2018 • By


Over the past few years, there has been a huge rise in the use of chatbots and artificial intelligence in general. Technology has changed how we go about our day to day lives. The bot will let you communicate with it as though you are speaking to another human. This development can have huge benefits for both the companies that are using them and the customer. Let’s take a look at some of their main uses today.READ MORE