Digital Marketing

Top 5 Audience Targeting Tactics in Digital Marketing

November 19, 2017 • By

Audience targeting can help drive motivated consumers to a company’s website. Which in turn lets the website rank high in search engine optimization and have a high ROI. The first thing to do in targeting audience would be to identify your target market, what content you want to share with them, and when and where you do. Digital marketers know they must segment their audience and deliver the right message to the right audience at the right time. Many struggle with tactical yet effective ways to pinpoint audiences based on needs, expectations and behaviours.READ MORE

Digital Marketing

Digital Marketing Trends You Can’t Afford to Ignore in 2018

November 11, 2017 • By

Marketing is always about what the consumer needs and wants to hear. If it’s not relevant or interesting, it becomes annoying. Digital marketing isn’t as easy as it seems or how people take it to be. There are different skills and techniques for handling digital marketing. It’s not about how much you offer, but the quality and value of what you’re offering. Thus, it is needed, that one should know the necessary marketing trends. This will keep your business floating at the top. We also need the right tools, platforms and technology to help us access the huge amounts of data online. Here are 6 digital marketing trends that will be helpful.READ MORE

Digital Marketing, Online Reputation Management, Social Media Management, Social Media Marketing

Importance of Customer Care Support in Business

November 9, 2017 • By

The significance of customer care support

Customer care support is important for all businesses. Customer satisfaction should be a priority for all businesses if they want to thrive. Therefore, the customer care department is a representation of the business. If customers have any queries or complaints, they should be attended to. Below are some of the impacts of customer care support on businesses.READ MORE

Digital Marketing

Marketing Automation Tools

November 3, 2017 • By

What is Marketing Automation?

This is any software that allows you to automate repetitive tasks, reduce human error, manage complexity and measure and optimize your efforts. Marketing automation tools work by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software tools. Digital marketing automation has its roots in email marketing.READ MORE

Digital Marketing, SEO

The Best Quick Start SEO Guide for Start-ups

October 13, 2017 • By

Having the idea to start up a business is good. But knowing the necessary things that’ll help it grow is important. And SEO (Search Engine Optimization) is necessary for a business. If done properly, your business would be one of the highest ranking sites. And if your business ranks high on SEO, more traffic would be directed and gotten to your site.READ MORE

Digital Marketing

5 Digital Marketing Mistakes Your Brand Should Avoid

September 21, 2017 • By

Digital marketing is one of the hottest trends now. There are basic do’s and don’t’s even with digital marketing. Having a foreknowledge on these would help you’re your business from falling into harm. In other to succeed one needs have an understanding of past mistakes. No matter how large or how small your organization, you’ve made at least one of these common digital marketing missteps. Good knowledge of basic digital marketing errors can help brands avoid them in the future.READ MORE

Digital Marketing

Key Digital Marketing Trends to Look Out for in 2018

September 17, 2017 • By

Marketing is very broad as they are various types and various ways of marketing. For one to be a good digital marketer, there are some tactics and trends which they need to be familiar with. The modern marketer must be agile. But while change generates creativity, the goals of marketing remain constant. An employer hires a marketer to communicate the right message to the right audience. By raising brand awareness and loyalty, drive traffic and customer engagement. And also to implement methods that lead to conversions and sales.READ MORE

Digital Marketing, SEO

Why Google Hates Obnoxious Pop-up

September 12, 2017 • By

Google doesn’t like obnoxious pop-up ads. This sounds confusing as Google makes money from advertising. However, Google’s first priority is to make searchers experience as easy as possible. Potential customers are also annoyed by these pop-ups. In a recent survey, it has been discovered that like intruding ads, mobile ads and video ads.READ MORE