Cyber Security

Infographics: Don’t Let Your Business Become the Next Cyber-Victim

December 29, 2018 • By

How to Beef Up Your Systems

How is the cybersecurity for your business? Does it start and end at the installation of some anti-virus program and passwords for when you log into the system? That’s not a bad start, but it’s also not the best way to protect your business from a cyber-attack.

There are a lot of avenues that hackers can use to breach your system, and some of them you’ve probably never considered. So, listen up, in this article, we’ll explain to you how you can beef up your security and make your business less vulnerable to attacks.


Digital Marketing

Four Uses of Chatbots You Should Know

November 1, 2018 • By


Over the past few years, there has been a huge rise in the use of chatbots in Nigeria and artificial intelligence in general. Technology has changed how we go about our day to day lives. The bot will let you communicate with it as though you are speaking to another human. This development can have huge benefits for both the companies that are using them and the customer. Let’s take a look at some of their main uses today.READ MORE

Originally posted 2018-06-08 23:35:14.

Digital Marketing

Brief History of Mobile Marketing

October 11, 2018 • By

The so-called mobile marketing is a new form of digital marketing. And its main focus is to reach a specific audience on their smartphones, tablets, and other devices. The idea is that goods, promotions, or services, reach customers by the information that is shared through those devices.READ MORE

Originally posted 2018-05-25 09:03:04.

Digital Marketing

Four Benefits of Video Marketing

October 11, 2018 • By

The use of online videos as a marketing method is growing rapidly, with more and more brands using this technique to spread the word about their products and attract customers. The fact that YouTube is the second most used search engine in the world proves that people want to use video as a way to learn and be entertained. Some of video marketing’s many benefits can be found below.READ MORE

Originally posted 2018-05-06 21:33:41.

Digital Marketing, Social Media Management

Major Platforms for Social Media Customer Care

October 11, 2018 • By

Many different social media platforms are making it easier for brands to use them for their customer service needs. By using social media to answer customer questions or complaints helps to streamline the communication process and also offers a faster response rate to usual customer service methods. After you build your website, the first next thing you should focus on is your social media presence, for a number of different reasons.READ MORE

Originally posted 2018-04-19 14:59:00.

Digital Marketing, Email Marketing

Email Marketing Facts

October 11, 2018 • By

Defined as the act of sending a commercial message, email marketing has been used for quite a long period of time. It was 40 years ago, in 1978, when Gary Thuerk, who worked for Digital Equipment Corporation, sent the first mass email. It was sent to about 400 potential clients and the results were phenomenal as $13 million worth of sales were done. Since then email marketing has really taken off, and the best email marketing services can offer you a serious advantage when it comes to spreading the word about your product online and increasing your brand popularity. This article includes several interesting facts about email marketing.READ MORE

Originally posted 2018-04-07 10:36:32.