Email Marketing

6 Effective and Cool Email Onboarding Tactics

February 6, 2018 • By


A welcome email is one of the most important aspects of email marketing. Your welcome email sets the tone for the relationship you plan to build with your new subscribers and helps engage them in your mission. The first email in your sequence is crucial because it overcomes skepticism. The challenge here is to remove the subscribers’ uncertainty and captivate them.READ MORE

Digital Marketing

Top 5 Audience Targeting Tactics in Digital Marketing

November 19, 2017 • By

Audience targeting can help drive motivated consumers to a company’s website. Which in turn lets the website rank high in search engine optimization and have a high ROI. The first thing to do in targeting audience would be to identify your target market, what content you want to share with them, and when and where you do. Digital marketers know they must segment their audience and deliver the right message to the right audience at the right time. Many struggle with tactical yet effective ways to pinpoint audiences based on needs, expectations and behaviours.READ MORE

Digital Marketing

Digital Marketing Trends You Can’t Afford to Ignore in 2018

November 11, 2017 • By

Marketing is always about what the consumer needs and wants to hear. If it’s not relevant or interesting, it becomes annoying. Digital marketing isn’t as easy as it seems or how people take it to be. There are different skills and techniques for handling digital marketing. It’s not about how much you offer, but the quality and value of what you’re offering. Thus, it is needed, that one should know the necessary marketing trends. This will keep your business floating at the top. We also need the right tools, platforms and technology to help us access the huge amounts of data online. Here are 6 digital marketing trends that will be helpful.READ MORE

Digital Marketing, Online Reputation Management, Social Media Management, Social Media Marketing

Importance of Customer Care Support in Business

November 9, 2017 • By

The significance of customer care support

Customer care support is important for all businesses. Customer satisfaction should be a priority for all businesses if they want to thrive. Therefore, the customer care department is a representation of the business. If customers have any queries or complaints, they should be attended to. Below are some of the impacts of customer care support on businesses.READ MORE

Digital Marketing

Marketing Automation Tools

November 3, 2017 • By

What is Marketing Automation?

This is any software that allows you to automate repetitive tasks, reduce human error, manage complexity and measure and optimize your efforts. Marketing automation tools work by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software tools. Digital marketing automation has its roots in email marketing.READ MORE

Digital Marketing, SEO

The Best Quick Start SEO Guide for Start-ups

October 13, 2017 • By

Having the idea to start up a business is good. But knowing the necessary things that’ll help it grow is important. And SEO (Search Engine Optimization) is necessary for a business. If done properly, your business would be one of the highest ranking sites. And if your business ranks high on SEO, more traffic would be directed and gotten to your site.READ MORE