Digital Marketing

[Infographic] Can Video Improve Your Digital Marketing Efforts?

June 1, 2019 • By

Granted that it is more expensive to create video when compared to editing text or images, numerous business owners throughout the world are attempting to discover whether an investment in video marketing would improve the results of their campaigns. As such, in this article, we will explore the current video marketing trends to determine its suitability for advertisers.

Video marketing has been shown to increase sales and conversions

According to a resource on digital marketing statistics, merchants that use video to promote their products can obtain a 144% increase in sales. The reasoning behind this statistic is that customers usually want to learn more about how products work and look, and doing so is much easier with the help of video.READ MORE

Digital Marketing, Online Reputation Management

3 Ways to Protect Your Online Reputation in 2017

June 1, 2019 • By

Online Reputation Management

Online Reputation Management (ORM) aims at improving or restoring the perception of a company’s name or brand. We live in a search trigger world as company’s, products and or services are constantly Googled. Online reputation is the information people find online about a company and make no mistake, everyone is at risk of negative content online. Creating and promoting positive material that counters, weakens or eliminates negative sentiment around the internet. This process, helps businesses improve its credibility and overall reputation.


Originally posted 2017-04-09 01:11:30.

Digital Marketing, Social Media Marketing

Social Media Marketing Mistakes Hurting Your Brand

June 1, 2019 • By

Social Media Marketing Mistakes Hurting Your Brand

In this jet age where marketing messages are everywhere, marketing campaigns need to be relevant. Between users having a low attention span and marketing contents competing for users attention. Marketers need to avoid making social media marketing mistakes. Digital marketers need to ensure every social media post is relevant, timely and aimed the right target audience.READ MORE

Originally posted 2017-04-01 02:01:45.

Social Media Management

Four Powerful Instagram Marketing Tips For Business

June 1, 2019 • By

instagram marketing tips for business

Instagram has proven itself as a social media platform. It has since been making abuzz as this photo-sharing app has become more popular and widespread. But this is not it’s sole purpose, as of now and this post will focus on Instagram marketing tips for business.

Aside from the users being able to share their photos, marketers and businesses have also adapted to how Instagram works, therefore using it to their advantage. Marketers are now using Instagram as an instrument for effective marketing.


Originally posted 2018-07-24 10:16:30.

Digital Marketing, Social Media Marketing

Top 5 Social Media Marketing Mistakes You Should Avoid

June 1, 2019 • By

It is the world’s worst kept secret that social media marketing has become an important digital marketing strategy. Social media remains one of the most effective ways to build brand awareness. Hence making it a crime for brands to commit social media marketing mistakes. It is not a one-way traffic communication system. But also provides a space for customers to reach out to brands and start a conversation. Social media creates the space for brands to engage their audience outside of their website or brick and mortar facilities. READ MORE

Originally posted 2017-03-26 00:26:00.

Digital Marketing, Local Search Engine Marketing, SEO

Why Local Search Engine Marketing (SEM) is Tempting

June 1, 2019 • By


What is Local SEO?

The acronym, SEO stands for Search Engine Optimization. What then is local SEO? Local SEO is an online search engine providing results that are pertinent to a searcher based on the content of their search, or their location. Local SEO also means making it easy for prospective customers to find information about a business, brand or company when they search for products and services offered by that business or company. Without SEO, your company may not rank high, and unless it ranks high on Search Engine Result Pages (SERPs), customers will find it difficult to look up your company’s products and services.


Originally posted 2017-02-23 16:21:55.

Digital Marketing, Social Media Management

10 Tips for Successful Instagram Marketing

June 1, 2019 • By


Instagram is a social media platform that centers on visuals, that is, pictures and videos. Engaging Instagram in the marketing aids growth of your business and brand. Instagram is widely used by people all over the world, as of December 2016, the mobile photo-sharing network had reached 600 million monthly active users. Using Instagram marketing tips to grow your business will create a lot of awareness for your business.READ MORE

Originally posted 2017-02-16 10:27:06.

Content Management

Ease your Content Marketing Efforts with these 7 tools

June 1, 2019 • By

It is not just enough to have a product to sell nowadays because the market has become so modern you need a story to corroborate your story. Content marketing helps you create a story that’ll help you connect with your customers. As with every other type of marketing, content marketing also has its own tools. These tools will help ferry your contents to your customers with ease.READ MORE

Originally posted 2017-02-13 12:10:55.