The term Inbound Marketing has been gaining traction over the past few years, but what does it mean in a nutshell. Inbound Marketing is a method of appealing and attracting customers through the creation of optimized, relevant, useful and engaging content. It also continues with the dissemination of these contents through like social media channels.
Here, we are going to look at 5 ways to leverage on inbound marketing to grow your business as an individual or an organization.
The first step to making inbound marketing work for your interest is to:
Identify target customers
In order to develop a formidable marketing strategy and also for an optimum result with inbound Marketing, an individual or a firm needs to know who their ideal customers are. This includes identifying the age group, sex, and location of these customers.
“Content is king” is what you’ll see all over the internet nowadays. Consider content and consumers as unlike poles of a magnetic force. Contents are engaging, catchy and trendy. Contents should be consistent and should also solve basic consumer problems. Creating evergreen content is sure as shooting to make your customers find you while also increasing your web traffic.
Search engine optimization simply enables your business to be found on the internet. It is safe to know that 93% of online experiences begin with a search. When users use search engines such as Google, the results shown are those of sites with the richest SEO contents. Optimizing your sites includes adding significant keywords to your contents on every page. You can also optimize by linking pages to each other.
Social Media Marketing
What can you do without the lynchpin of the digital space? After you might have identified your targets and created your SEO rich contents, you need a channel to disseminate this information. Facebook, Twitter, and Instagram are some of the channels with which contents are discharged.
Rewards & Recognition (R&R)
Reward your loyal customers – recognize them and make them feel a part of what you believe in. ‘Rewards has kept people coming back since Adam’. It will also pave way for lead generation through referrals. One customer refers another customer one at a time.
While it may only cost you a couple of extra tokens if you lose your inbound bearings at the train station, getting it wrong in your marketing could lead to much more serious consequences. For more Inbound Marketing tips check out our Blog or visit our website to talk to one of our Digital Marketing specialists.