Browsing Articles Written by

Akara David

Social Media Marketing

Instagram In-feed Video ads versus Story Ads

September 27, 2019 • By Akara David

A current survey conducted by Wibbitz, aimed at learning more about their Instagram usage, revealed people were more likely to buy something after watching an in-stream video ad versus a Story Ad. According to the report from Wibbitz (which happens to be an online video editing platform) surveyed 1,000 users in the United States, United Kingdom, and France to get a broad overview of user behavior on the platform. Of the 1,000 people surveyed, 73% said they were Instagram users.READ MORE


Top 9 Reasons why your Business needs SEO

September 26, 2019 • By Akara David

What is Search Engine Optimization (SEO)?

SEO is the process of enhancing your company’s online visibility, driving traffic to your website and satisfying broader marketing objectives. It’s a powerful long-term investment that will greatly benefit your business by increasing your company’s brand awareness, enhancing consumer perceptions about the brand, as well as increasing business leads and sales.


Originally posted 2017-01-20 14:01:28.

Digital Marketing

5 Keys to Conquering Digital Marketing in 2017

September 26, 2019 • By Akara David

5 Keys to Conquering Digital Marketing in 2017

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt. The main purpose of this post is to offer ideas and open a constructive discussion around the future of digital marketing over the next 12 months.READ MORE

Originally posted 2017-01-03 08:30:54.

Content Management, Digital Marketing

4 Important Content Optimization Rules For Your Brand’s Content Management

September 26, 2019 • By Akara David

4 Essential Content Writing Tips for Higher Search Engine Ranking.

What Is Content Optimization?

Content optimization involves the process of ensuring the content of a website’s page look more attractive to search engines and users i.e they are written in a way that it can reach the largest possible target/relevant audience. Content optimization is the process of optimizing your content to make sure that it’s more visible through the web.READ MORE

Originally posted 2018-07-07 21:21:31.

Digital Marketing

Four Uses of Chatbots You Should Know

September 26, 2019 • By Akara David

Over the past few years, there has been a huge rise in the use of chatbots in Nigeria and artificial intelligence in general. Technology has changed how we go about our day to day lives. The bot will let you communicate with it as though you are speaking to another human. This development can have huge benefits for both the companies that are using them and the customer. Let’s take a look at some of their main uses today.READ MORE

Originally posted 2018-06-08 23:35:14.