Browsing Articles Written by

Akara David

Cyber Security

Infographics: Don’t Let Your Business Become the Next Cyber-Victim

December 29, 2018 • By

How to Beef Up Your Systems

How is the cybersecurity for your business? Does it start and end at the installation of some anti-virus program and passwords for when you log into the system? That’s not a bad start, but it’s also not the best way to protect your business from a cyber-attack.

There are a lot of avenues that hackers can use to breach your system, and some of them you’ve probably never considered. So, listen up, in this article, we’ll explain to you how you can beef up your security and make your business less vulnerable to attacks.


Social Media Management

Four Powerful Instagram Marketing Tips For Business

November 1, 2018 • By

instagram marketing tips for business

Instagram has proven itself as a social media platform. It has since been making abuzz as this photo-sharing app has become more popular and widespread. But this is not it’s sole purpose, as of now and this post will focus on Instagram marketing tips for business.

Aside from the users being able to share their photos, marketers and businesses have also adapted to how Instagram works, therefore using it to their advantage. Marketers are now using Instagram as an instrument for effective marketing.


Originally posted 2018-07-24 10:16:30.

Digital Marketing, Social Media Marketing

Top 5 Social Media Marketing Mistakes You Should Avoid

November 1, 2018 • By

It is the world’s worst kept secret that social media marketing has become an important digital marketing strategy. Social media remains one of the most effective ways to build brand awareness. Hence making it a crime for brands to commit social media marketing mistakes. It is not a one-way traffic communication system. But also provides a space for customers to reach out to brands and start a conversation. Social media creates the space for brands to engage their audience outside of their website or brick and mortar facilities. READ MORE

Originally posted 2017-03-26 00:26:00.

Digital Marketing

Micro Influencers and What They Do

November 1, 2018 • By

As with any human relationship, consumers spend their money based on how trustworthy the company is, how attractive the product is, and their need to use the product. What can brands do to ensure consumers are spending money on their products? They need to win the trust of consumers, supply a useful and necessary product, and to package that product to catch the eye of prospective buyers. This is not an easy task to accomplish. It can take a long time to garner the loyalty of customers. And advertising can prove to be expensive.READ MORE

Originally posted 2018-07-23 09:36:24.


Top 9 Reasons why your Business needs SEO

November 1, 2018 • By

What is Search Engine Optimization (SEO)?

SEO is the process of enhancing your company’s online visibility, driving traffic to your website and satisfying broader marketing objectives. It’s a powerful long-term investment that will greatly benefit your business by increasing your company’s brand awareness, enhancing consumer perceptions about the brand, as well as increasing business leads and sales.


Originally posted 2017-01-20 14:01:28.

Digital Marketing

5 Keys to Conquering Digital Marketing in 2017

November 1, 2018 • By

5 Keys to Conquering Digital Marketing in 2017

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt. The main purpose of this post is to offer ideas and open a constructive discussion around the future of digital marketing over the next 12 months.READ MORE

Originally posted 2017-01-03 08:30:54.

Content Management, Digital Marketing

4 Important Content Optimization Rules For Your Brand’s Content Management

November 1, 2018 • By

4 Essential Content Writing Tips for Higher Search Engine Ranking.

What Is Content Optimization?

Content optimization involves the process of ensuring the content of a website’s page look more attractive to search engines and users i.e they are written in a way that it can reach the largest possible target/relevant audience. Content optimization is the process of optimizing your content to make sure that it’s more visible through the web.READ MORE

Originally posted 2018-07-07 21:21:31.