Browsing Articles Written by

Akara David

Digital Marketing, Social Media Management

Top 4 Instagram Growth Hack

August 27, 2017 • By
Instagram has currently ranked as the 3rd most popular social networking site with 700 million active users in August 2017. Instagram has evolved from just an image app to a vital digital marketing tool for businesses of all sizes. At Verhaal, we encourage SMEs to leverage the use of Instagram to create more awareness for their brands using the following organic growth hacks.READ MORE

Content Management, Digital Marketing, Inbound Marketing

9 Tips on How to Start a Blog

August 24, 2017 • By

Starting a blog can be exciting to new bloggers. However, knowing the do’s and don’ts before opening your blog will help keep your blog at the top. Starting a blog can be a way of reaching out to people with similar interest as you. Some open blogs to make a positive impact and so many other reasons. But whatever the reason may be, here are few things to know, which would help your blog be more of a success.READ MORE

Digital Marketing, SEO

SEO Basics: Essentials For Website Optimization

April 29, 2017 • By
 To explain SEO, for a moment imagine your website was a cake, to make a cake requires core ingredients. Consider the backlinks, paid search, and social media leads as the icing, but the content, architecture, content management system and infrastructure are the sugar, eggs and flour that makes the cake. Without the core ingredients, your cake is tasteless, boring, and ends up in the trash.


Digital Marketing, SEO

How to Cheat at Optimizing Your Site for Google Mobile-First Index and Get Away with It

April 22, 2017 • By

Google Mobile-First Index

Google towards the end of 2016, started testing its mobile-first index. Today, most people are spending more time on mobile and searching on Google using a mobile device. However, google’s ranking systems use the desktop version of a page’s content to evaluate its relevance users.This new mobile-first index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.


Digital Marketing, Online Reputation Management

3 Ways to Protect Your Online Reputation in 2017

April 9, 2017 • By

Online Reputation Management

Online Reputation Management (ORM) aims at improving or restoring the perception of a company’s name or brand. We live in a search trigger world as company’s, products and or services are constantly Googled. Online reputation is the information people find online about a company and make no mistake, everyone is at risk of negative content online. Creating and promoting positive material that counters, weakens or eliminates negative sentiment around the internet. This process, helps businesses improve its credibility and overall reputation.


Digital Marketing, Social Media Marketing

Top 5 Social Media Marketing Mistakes You Should Avoid

March 26, 2017 • By

It is the world’s worst kept secret that social media marketing has become an important digital marketing strategy. Social media remains one of the most effective ways to build brand awareness. It is not a one-way traffic communication system. But also provides a space for customers to reach out to brands and start a conversation. Social media creates the space for brands to engage their audience outside of their website or brick and mortar facilities.



Top 9 Reasons why your Business needs SEO

January 20, 2017 • By

What is Search Engine Optimization (SEO)?

SEO is the process of enhancing your company’s online visibility, driving traffic to your website and satisfying broader marketing objectives. It’s a powerful long-term investment that will greatly benefit your business by increasing your company’s brand awareness, enhancing consumer perceptions about the brand, as well as increasing business leads and sales.