Browsing Articles Written by

Akara David

Digital Marketing

Four Benefits of Video Marketing

October 11, 2018 • By

The use of online videos as a marketing method is growing rapidly, with more and more brands using this technique to spread the word about their products and attract customers. The fact that YouTube is the second most used search engine in the world proves that people want to use video as a way to learn and be entertained. Some of video marketing’s many benefits can be found below.READ MORE

Originally posted 2018-05-06 21:33:41.

Digital Marketing, Social Media Management

Major Platforms for Social Media Customer Care

October 11, 2018 • By

Many different social media platforms are making it easier for brands to use them for their customer service needs. By using social media to answer customer questions or complaints helps to streamline the communication process and also offers a faster response rate to usual customer service methods. After you build your website, the first next thing you should focus on is your social media presence, for a number of different reasons.READ MORE

Originally posted 2018-04-19 14:59:00.

Digital Marketing, Email Marketing

Email Marketing Facts

October 11, 2018 • By

Defined as the act of sending a commercial message, email marketing has been used for quite a long period of time. It was 40 years ago, in 1978, when Gary Thuerk, who worked for Digital Equipment Corporation, sent the first mass email. It was sent to about 400 potential clients and the results were phenomenal as $13 million worth of sales were done. Since then email marketing has really taken off, and the best email marketing services can offer you a serious advantage when it comes to spreading the word about your product online and increasing your brand popularity. This article includes several interesting facts about email marketing.READ MORE

Originally posted 2018-04-07 10:36:32.

Content Management, Digital Marketing

5 Types of Blog to Use for Your Business

October 11, 2018 • By

As a business, using a blog can be crucial in gaining leads and building up a relationship with current and future customers. There are many different types of blog posts you can use to draw readers in, each of which come with their own benefits and rewards. In addition to figuring out what type of blog you want to use, you should also consider getting the best hosting service you can find for the money you’re willing to spend, to make sure your website is fast and reliable.READ MORE

Originally posted 2018-04-05 23:05:17.

Digital Marketing

Cybercrime and 2018 Digital Security

October 11, 2018 • By

Digital Security

Cybercrime is on the rise like never before. Thanks to our ever-increasing demand and reliance on the internet, smart devices, social media and e-commerce, cybercriminals are coming out in their droves trying to steal information for financial gain.READ MORE

Originally posted 2018-03-13 22:50:22.

Digital Marketing, Social Media Management

Infographics: How Businesses Use Instagram Stories

October 11, 2018 • By

After just two years in existence, Instagram Stories feature is already boasting of 300 million daily users. Started as a direct competitor to Snapchat, it offers businesses a massive reach and great engagement. The 20% of stories posted results in a direct interaction with users.

No wonder then that 88% of businesses  plan on increasing their posts to Instagram Stories in 2018, while 30% of brands plan to create Instagram ads.READ MORE

Originally posted 2018-08-07 21:23:05.

Digital Marketing, Online Reputation Management, Social Media Management, Social Media Marketing

Importance of Customer Care Support in Business

October 11, 2018 • By

The significance of customer care support

Customer care support is important for all businesses. Customer satisfaction should be a priority for all businesses if they want to thrive. Therefore, the customer care department is a representation of the business. If customers have any queries or complaints, they should be attended to. Below are some of the impacts of customer care support on businesses.READ MORE

Originally posted 2017-11-09 19:17:33.

Digital Marketing

What You Need to Know About Twitter Algorithm Changes 2018

October 11, 2018 • By

twitter algorithm change 2018

There are more to the limited number of characters in a tweet than you know. We have all seen the impact of Twitter algorithm changes on our timelines. Some of the tweets you now see on your timeline have been pushed by Twitter, as you do not follow these people. What is good with this relatively new function is that you get to see what you missed, so, therefore, it feels like you never left the virtual world. This also does not leave out the posts of the ones you follow. These tweets are posted in your timeline chronologically, which is better.READ MORE

Originally posted 2018-07-27 14:20:31.