Browsing Articles Written by

Akara David

Digital Marketing

[Infographic] Can Video Improve Your Digital Marketing Efforts?

June 1, 2019 • By

Granted that it is more expensive to create video when compared to editing text or images, numerous business owners throughout the world are attempting to discover whether an investment in video marketing would improve the results of their campaigns. As such, in this article, we will explore the current video marketing trends to determine its suitability for advertisers.

Video marketing has been shown to increase sales and conversions

According to a resource on digital marketing statistics, merchants that use video to promote their products can obtain a 144% increase in sales. The reasoning behind this statistic is that customers usually want to learn more about how products work and look, and doing so is much easier with the help of video.READ MORE


Cyber Security

Infographics: Don’t Let Your Business Become the Next Cyber-Victim

June 1, 2019 • By

How to Beef Up Your Systems

How is the cybersecurity for your business? Does it start and end at the installation of some anti-virus program and passwords for when you log into the system? That’s not a bad start, but it’s also not the best way to protect your business from a cyber-attack.

There are a lot of avenues that hackers can use to breach your system, and some of them you’ve probably never considered. So, listen up, in this article, we’ll explain to you how you can beef up your security and make your business less vulnerable to attacks.

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Originally posted 2018-12-29 14:22:30.


Digital Marketing, SEO

SEO Basics: Essentials For Website Optimization

June 1, 2019 • By


 To explain SEO, for a moment imagine your website was a cake, to make a cake requires core ingredients. Consider the backlinks, paid search, and social media leads as the icing, but the content, architecture, content management system and infrastructure are the sugar, eggs and flour that makes the cake. Without the core ingredients, your cake is tasteless, boring, and ends up in the trash.

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Originally posted 2017-04-29 21:57:06.


Digital Marketing, SEO

How to Cheat at Optimizing Your Site for Google Mobile-First Index and Get Away with It

June 1, 2019 • By


Google Mobile-First Index

Google towards the end of 2016, started testing its mobile-first index. Today, most people are spending more time on mobile and searching on Google using a mobile device. However, google’s ranking systems use the desktop version of a page’s content to evaluate its relevance users.This new mobile-first index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.

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Originally posted 2017-04-22 22:25:01.


Digital Marketing, Online Reputation Management

3 Ways to Protect Your Online Reputation in 2017

June 1, 2019 • By


Online Reputation Management

Online Reputation Management (ORM) aims at improving or restoring the perception of a company’s name or brand. We live in a search trigger world as company’s, products and or services are constantly Googled. Online reputation is the information people find online about a company and make no mistake, everyone is at risk of negative content online. Creating and promoting positive material that counters, weakens or eliminates negative sentiment around the internet. This process, helps businesses improve its credibility and overall reputation.

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Originally posted 2017-04-09 01:11:30.


Digital Marketing, Social Media Marketing

Social Media Marketing Mistakes Hurting Your Brand

June 1, 2019 • By


Social Media Marketing Mistakes Hurting Your Brand

In this jet age where marketing messages are everywhere, marketing campaigns need to be relevant. Between users having a low attention span and marketing contents competing for users attention. Marketers need to avoid making social media marketing mistakes. Digital marketers need to ensure every social media post is relevant, timely and aimed the right target audience.READ MORE

Originally posted 2017-04-01 02:01:45.


Social Media Management

Four Powerful Instagram Marketing Tips For Business

June 1, 2019 • By


instagram marketing tips for business

Instagram has proven itself as a social media platform. It has since been making abuzz as this photo-sharing app has become more popular and widespread. But this is not it’s sole purpose, as of now and this post will focus on Instagram marketing tips for business.

Aside from the users being able to share their photos, marketers and businesses have also adapted to how Instagram works, therefore using it to their advantage. Marketers are now using Instagram as an instrument for effective marketing.

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Originally posted 2018-07-24 10:16:30.


Digital Marketing, Social Media Marketing

Top 5 Social Media Marketing Mistakes You Should Avoid

June 1, 2019 • By


It is the world’s worst kept secret that social media marketing has become an important digital marketing strategy. Social media remains one of the most effective ways to build brand awareness. Hence making it a crime for brands to commit social media marketing mistakes. It is not a one-way traffic communication system. But also provides a space for customers to reach out to brands and start a conversation. Social media creates the space for brands to engage their audience outside of their website or brick and mortar facilities. READ MORE

Originally posted 2017-03-26 00:26:00.


Digital Marketing

Micro Influencers and What They Do

June 1, 2019 • By


As with any human relationship, consumers spend their money based on how trustworthy the company is, how attractive the product is, and their need to use the product. What can brands do to ensure consumers are spending money on their products? They need to win the trust of consumers, supply a useful and necessary product, and to package that product to catch the eye of prospective buyers. This is not an easy task to accomplish. It can take a long time to garner the loyalty of customers. And advertising can prove to be expensive.READ MORE

Originally posted 2018-07-23 09:36:24.