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Digital Marketing

Key Digital Marketing Trends to Look Out for in 2018

September 17, 2017 • By

Marketing is very broad as they are various types and various ways of marketing. For one to be a good digital marketer, there are some tactics and trends which they need to be familiar with. The modern marketer must be agile. But while change generates creativity, the goals of marketing remain constant. An employer hires a marketer to communicate the right message to the right audience. By raising brand awareness and loyalty, drive traffic and customer engagement. And also to implement methods that lead to conversions and sales.READ MORE

Digital Marketing, SEO

Why Google Hates Obnoxious Pop-up

September 12, 2017 • By

Google doesn’t like obnoxious pop-up ads. This sounds confusing as Google makes money from advertising. However, Google’s first priority is to make searchers experience as easy as possible. Potential customers are also annoyed by these pop-ups. In a recent survey, it has been discovered that like intruding ads, mobile ads and video ads.READ MORE

Digital Marketing, Social Media Marketing

8 Ways to Improve Social Media Marketing

September 4, 2017 • By

What Is Social Media Marketing:

Social media marketing is a powerful way for businesses of all sizes to reach prospective customers. It is a form of internet marketing that involves creating and sharing content on social media platforms to achieve digital goals. Social media marketing includes using text and image, videos, and contents that drive audience engagement. Social media marketing aids to promote a company’s goods and services. Most social media platforms have their own built-in data analytic tools, which enable them to track the progress and success of social media marketing.READ MORE


7 Reasons to Put Your Business Online

August 17, 2017 • By


Expanding your business by putting it online can be a great step for a lot of people. But as much as this may seem risky and dangerous, it also has great benefits to offer. Furthermore, in this competitive business world, the internet is the new trending method. READ MORE

Content Management, Digital Marketing, Social Media Management, Social Media Marketing

8 Social Media Tools Necessary for Content Marketing

August 10, 2017 • By

Social media accounts for about 27% of all time spent online. Which customers use to discover and research brands, and also for marketers to reach out to potential customers. Thus producing a valid content together with using the right social media strategy, will give your business a boost. The content of your social media goes a long way in retaining your customers and turning your targeted audience into customers.READ MORE

Digital Marketing, Email Marketing, Social Media Management

The Only Email vs Social Media Resource You Need

August 7, 2017 • By


What is B2C? Business to consumer (B2C) is a form of business or transaction between a company and consumer who are the end-users of its products or services. B2C is among the most popular known sales models. Businesses that rely on B2C must maintain a good relationship with their consumers to ensure that they keep coming back.


Content Management, Digital Marketing, SEO

What Google Never Told You About Organic Traffic

July 24, 2017 • By


Every business needs publication and website traffic. Apart from using simple techniques like making use of bright colours for your website, generating useful contents from comments and the likes. There is a need for the more technical methods, to increase website traffic. It isn’t just enough to have a website, and leave it at that. More efforts have to be put in for it to be more successful and for your company/business to be able to stand against its competitors.READ MORE

Digital Marketing, SEO

The Unconventional Guide to Accelerated Mobile Pages (AMP)

June 12, 2017 • By


Accelerated Mobile Pages (or AMP, for short) is an open-source initiative aiming to make the web better for all. It is a project that is designed to make websites and online pages fast. It is an HTML page designed to be light and increase speed when loading web pages thereby improving the user experience across devices all over the globe.