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Digital Marketing, Local Search Engine Marketing, SEO

Why Local Search Engine Marketing (SEM) is Tempting

June 1, 2019 • By


What is Local SEO?

The acronym, SEO stands for Search Engine Optimization. What then is local SEO? Local SEO is an online search engine providing results that are pertinent to a searcher based on the content of their search, or their location. Local SEO also means making it easy for prospective customers to find information about a business, brand or company when they search for products and services offered by that business or company. Without SEO, your company may not rank high, and unless it ranks high on Search Engine Result Pages (SERPs), customers will find it difficult to look up your company’s products and services.


Originally posted 2017-02-23 16:21:55.

Digital Marketing, Social Media Management

10 Tips for Successful Instagram Marketing

June 1, 2019 • By


Instagram is a social media platform that centers on visuals, that is, pictures and videos. Engaging Instagram in the marketing aids growth of your business and brand. Instagram is widely used by people all over the world, as of December 2016, the mobile photo-sharing network had reached 600 million monthly active users. Using Instagram marketing tips to grow your business will create a lot of awareness for your business.READ MORE

Originally posted 2017-02-16 10:27:06.

Email Marketing

6 Effective and Cool Email Onboarding Tactics

June 1, 2019 • By


A welcome email is one of the most important aspects of email marketing. Your welcome email sets the tone for the relationship you plan to build with your new subscribers and helps engage them in your mission. The first email in your sequence is crucial because it overcomes skepticism. The challenge here is to remove the subscribers’ uncertainty and captivate them.READ MORE

Originally posted 2018-02-06 22:27:16.

Digital Marketing

Top 5 Audience Targeting Tactics in Digital Marketing

June 1, 2019 • By

Audience targeting can help drive motivated consumers to a company’s website. Which in turn lets the website rank high in search engine optimization and have a high ROI. The first thing to do in targeting audience would be to identify your target market, what content you want to share with them, and when and where you do. Digital marketers know they must segment their audience and deliver the right message to the right audience at the right time. Many struggle with tactical yet effective ways to pinpoint audiences based on needs, expectations and behaviours.READ MORE

Originally posted 2017-11-19 10:56:11.

Digital Marketing

Digital Marketing Trends You Can’t Afford to Ignore in 2018

June 1, 2019 • By

Marketing is always about what the consumer needs and wants to hear. If it’s not relevant or interesting, it becomes annoying. Digital marketing isn’t as easy as it seems or how people take it to be. There are different skills and techniques for handling digital marketing. It’s not about how much you offer, but the quality and value of what you’re offering. Thus, it is needed, that one should know the necessary marketing trends. This will keep your business floating at the top. We also need the right tools, platforms and technology to help us access the huge amounts of data online. Here are 6 digital marketing trends that will be helpful.READ MORE

Originally posted 2017-11-11 18:11:09.

Digital Marketing

Marketing Automation Tools

June 1, 2019 • By

What is Marketing Automation?

This is any software that allows you to automate repetitive tasks, reduce human error, manage complexity and measure and optimize your efforts. Marketing automation tools work by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software tools. Digital marketing automation has its roots in email marketing.READ MORE

Originally posted 2017-11-03 11:36:11.

Digital Marketing, SEO

How to Choose the Right Keywords

June 1, 2019 • By

SEO and Keywords go hand-in-hand. Choosing the right keyword helps you to rank high in search engines. Having a good website that is relevant for the keywords your buyer personas are searching for is important. So then what is Keyword research?READ MORE

Originally posted 2017-10-18 22:10:35.

Digital Marketing, SEO

The Best Quick Start SEO Guide for Start-ups

June 1, 2019 • By

Having the idea to start up a business is good. But knowing the necessary things that’ll help it grow is important. And SEO (Search Engine Optimization) is necessary for a business. If done properly, your business would be one of the highest ranking sites. And if your business ranks high on SEO, more traffic would be directed and gotten to your site.READ MORE

Originally posted 2017-10-13 19:05:48.