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Digital Marketing

Digital Marketing

[Infographic] Can Video Improve Your Digital Marketing Efforts?

June 1, 2019 • By

Granted that it is more expensive to create video when compared to editing text or images, numerous business owners throughout the world are attempting to discover whether an investment in video marketing would improve the results of their campaigns. As such, in this article, we will explore the current video marketing trends to determine its suitability for advertisers.

Video marketing has been shown to increase sales and conversions

According to a resource on digital marketing statistics, merchants that use video to promote their products can obtain a 144% increase in sales. The reasoning behind this statistic is that customers usually want to learn more about how products work and look, and doing so is much easier with the help of video.READ MORE


Content Management, Digital Marketing, Social Media Management, Social Media Marketing

8 Social Media Tools Necessary for Content Marketing

June 1, 2019 • By

Social media accounts for about 27% of all time spent online. Which customers use to discover and research brands, and also for marketers to reach out to potential customers. Thus producing a valid content together with using the right social media strategy, will give your business a boost. The content of your social media goes a long way in retaining your customers and turning your targeted audience into customers.READ MORE

Originally posted 2017-08-10 22:55:04.


Digital Marketing, Email Marketing, Social Media Management

The Only Email vs Social Media Resource You Need

June 1, 2019 • By

EMAIL MARKETING or SOCIAL MEDIA? WHICH WORKS BEST FOR B2C

What is B2C? Business to consumer (B2C) is a form of business or transaction between a company and consumer who are the end-users of its products or services. B2C is among the most popular known sales models. Businesses that rely on B2C must maintain a good relationship with their consumers to ensure that they keep coming back.

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Originally posted 2017-08-07 16:06:58.


Content Management, Digital Marketing, SEO

What Google Never Told You About Organic Traffic

June 1, 2019 • By

STRATEGIES TO IMPROVE WEBSITE ORGANIC TRAFFIC

Every business needs publication and website traffic. Apart from using simple techniques like making use of bright colours for your website, generating useful contents from comments and the likes. There is a need for the more technical methods, to increase website traffic. It isn’t just enough to have a website, and leave it at that. More efforts have to be put in for it to be more successful and for your company/business to be able to stand against its competitors.READ MORE

Originally posted 2017-07-24 15:06:25.


Digital Marketing, SEO

The Unconventional Guide to Accelerated Mobile Pages (AMP)

June 1, 2019 • By

ACCELERATED MOBILE PAGES (AMP)

Accelerated Mobile Pages (or AMP, for short) is an open-source initiative aiming to make the web better for all. It is a project that is designed to make websites and online pages fast. It is an HTML page designed to be light and increase speed when loading web pages thereby improving the user experience across devices all over the globe.

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Originally posted 2017-06-12 15:59:38.


Digital Marketing, SEO

SEO Basics: Essentials For Website Optimization

June 1, 2019 • By
 To explain SEO, for a moment imagine your website was a cake, to make a cake requires core ingredients. Consider the backlinks, paid search, and social media leads as the icing, but the content, architecture, content management system and infrastructure are the sugar, eggs and flour that makes the cake. Without the core ingredients, your cake is tasteless, boring, and ends up in the trash.

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Originally posted 2017-04-29 21:57:06.


Digital Marketing, SEO

How to Cheat at Optimizing Your Site for Google Mobile-First Index and Get Away with It

June 1, 2019 • By

Google Mobile-First Index

Google towards the end of 2016, started testing its mobile-first index. Today, most people are spending more time on mobile and searching on Google using a mobile device. However, google’s ranking systems use the desktop version of a page’s content to evaluate its relevance users.This new mobile-first index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.

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Originally posted 2017-04-22 22:25:01.