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Digital Marketing

Social Media Marketing

Instagram In-feed Video ads versus Story Ads

September 27, 2019 • By Akara David

A current survey conducted by Wibbitz, aimed at learning more about their Instagram usage, revealed people were more likely to buy something after watching an in-stream video ad versus a Story Ad. According to the report from Wibbitz (which happens to be an online video editing platform) surveyed 1,000 users in the United States, United Kingdom, and France to get a broad overview of user behavior on the platform. Of the 1,000 people surveyed, 73% said they were Instagram users.READ MORE

Content Management, Digital Marketing

Why your Business needs Content Marketing

September 26, 2019 • By Salau Taofik Adedolapo

Here are 5 important reasons to consider content marketing.

The ultimate goal of content marketing is to selectively pinpoint high-quality customers, whilst also expanding the reach of your business. It’s simply feeding your customers with quality information about your products, educating and in fact entertaining them.READ MORE

Originally posted 2017-02-04 20:32:12.

Content Management

6 common mistakes content marketers should avoid in 2017

September 26, 2019 • By Salau Taofik Adedolapo

Below are the common content marketing strategies that content marketers should try to avoid in 2017

Mistakes are part of the growth process and are almost unavoidable but there is hardly a success story without one or two mistakes. Mistakes also provide a clear view of things to avoid in the future. That is why most of the leading businesses would spend a fortune searching and researching the market for mistakes that might lead to failures.READ MORE

Originally posted 2017-01-28 17:09:21.


Top 9 Reasons why your Business needs SEO

September 26, 2019 • By Akara David

What is Search Engine Optimization (SEO)?

SEO is the process of enhancing your company’s online visibility, driving traffic to your website and satisfying broader marketing objectives. It’s a powerful long-term investment that will greatly benefit your business by increasing your company’s brand awareness, enhancing consumer perceptions about the brand, as well as increasing business leads and sales.


Originally posted 2017-01-20 14:01:28.

Digital Marketing

5 Keys to Conquering Digital Marketing in 2017

September 26, 2019 • By Akara David

5 Keys to Conquering Digital Marketing in 2017

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt. The main purpose of this post is to offer ideas and open a constructive discussion around the future of digital marketing over the next 12 months.READ MORE

Originally posted 2017-01-03 08:30:54.

Content Management, Digital Marketing

4 Important Content Optimization Rules For Your Brand’s Content Management

September 26, 2019 • By Akara David

4 Essential Content Writing Tips for Higher Search Engine Ranking.

What Is Content Optimization?

Content optimization involves the process of ensuring the content of a website’s page look more attractive to search engines and users i.e they are written in a way that it can reach the largest possible target/relevant audience. Content optimization is the process of optimizing your content to make sure that it’s more visible through the web.READ MORE

Originally posted 2018-07-07 21:21:31.