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Digital Marketing

Content Management, Digital Marketing, SEO

What Google Never Told You About Organic Traffic

November 1, 2018 • By

STRATEGIES TO IMPROVE WEBSITE ORGANIC TRAFFIC

Every business needs publication and website traffic. Apart from using simple techniques like making use of bright colours for your website, generating useful contents from comments and the likes. There is a need for the more technical methods, to increase website traffic. It isn’t just enough to have a website, and leave it at that. More efforts have to be put in for it to be more successful and for your company/business to be able to stand against its competitors.READ MORE

Originally posted 2017-07-24 15:06:25.


Digital Marketing, SEO

The Unconventional Guide to Accelerated Mobile Pages (AMP)

November 1, 2018 • By

ACCELERATED MOBILE PAGES (AMP)

Accelerated Mobile Pages (or AMP, for short) is an open-source initiative aiming to make the web better for all. It is a project that is designed to make websites and online pages fast. It is an HTML page designed to be light and increase speed when loading web pages thereby improving the user experience across devices all over the globe.

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Originally posted 2017-06-12 15:59:38.


Digital Marketing, SEO

SEO Basics: Essentials For Website Optimization

November 1, 2018 • By
 To explain SEO, for a moment imagine your website was a cake, to make a cake requires core ingredients. Consider the backlinks, paid search, and social media leads as the icing, but the content, architecture, content management system and infrastructure are the sugar, eggs and flour that makes the cake. Without the core ingredients, your cake is tasteless, boring, and ends up in the trash.

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Originally posted 2017-04-29 21:57:06.


Digital Marketing, SEO

How to Cheat at Optimizing Your Site for Google Mobile-First Index and Get Away with It

November 1, 2018 • By

Google Mobile-First Index

Google towards the end of 2016, started testing its mobile-first index. Today, most people are spending more time on mobile and searching on Google using a mobile device. However, google’s ranking systems use the desktop version of a page’s content to evaluate its relevance users.This new mobile-first index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.

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Originally posted 2017-04-22 22:25:01.


Digital Marketing, Online Reputation Management

3 Ways to Protect Your Online Reputation in 2017

November 1, 2018 • By

Online Reputation Management

Online Reputation Management (ORM) aims at improving or restoring the perception of a company’s name or brand. We live in a search trigger world as company’s, products and or services are constantly Googled. Online reputation is the information people find online about a company and make no mistake, everyone is at risk of negative content online. Creating and promoting positive material that counters, weakens or eliminates negative sentiment around the internet. This process, helps businesses improve its credibility and overall reputation.

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Originally posted 2017-04-09 01:11:30.


Digital Marketing, Social Media Marketing

Social Media Marketing Mistakes Hurting Your Brand

November 1, 2018 • By

Social Media Marketing Mistakes Hurting Your Brand

In this jet age where marketing messages are everywhere, marketing campaigns need to be relevant. Between users having a low attention span and marketing contents competing for users attention. Marketers need to avoid making social media marketing mistakes. Digital marketers need to ensure every social media post is relevant, timely and aimed the right target audience.READ MORE

Originally posted 2017-04-01 02:01:45.