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Digital Marketing

Digital Marketing

Cybercrime and 2018 Digital Security

October 11, 2018 • By

Digital Security

Cybercrime is on the rise like never before. Thanks to our ever-increasing demand and reliance on the internet, smart devices, social media and e-commerce, cybercriminals are coming out in their droves trying to steal information for financial gain.READ MORE

Originally posted 2018-03-13 22:50:22.


Digital Marketing, Social Media Management

Infographics: How Businesses Use Instagram Stories

October 11, 2018 • By

After just two years in existence, Instagram Stories feature is already boasting of 300 million daily users. Started as a direct competitor to Snapchat, it offers businesses a massive reach and great engagement. The 20% of stories posted results in a direct interaction with users.

No wonder then that 88% of businesses  plan on increasing their posts to Instagram Stories in 2018, while 30% of brands plan to create Instagram ads.READ MORE

Originally posted 2018-08-07 21:23:05.


Email Marketing

6 Effective and Cool Email Onboarding Tactics

October 11, 2018 • By

RULES AND TRICKS FOR WRITING A GOOD ON-BOARDING EMAIL

A welcome email is one of the most important aspects of email marketing. Your welcome email sets the tone for the relationship you plan to build with your new subscribers and helps engage them in your mission. The first email in your sequence is crucial because it overcomes skepticism. The challenge here is to remove the subscribers’ uncertainty and captivate them.READ MORE

Originally posted 2018-02-06 22:27:16.


Digital Marketing

Top 5 Audience Targeting Tactics in Digital Marketing

October 11, 2018 • By

Audience targeting can help drive motivated consumers to a company’s website. Which in turn lets the website rank high in search engine optimization and have a high ROI. The first thing to do in targeting audience would be to identify your target market, what content you want to share with them, and when and where you do. Digital marketers know they must segment their audience and deliver the right message to the right audience at the right time. Many struggle with tactical yet effective ways to pinpoint audiences based on needs, expectations and behaviours.READ MORE

Originally posted 2017-11-19 10:56:11.


Digital Marketing

Digital Marketing Trends You Can’t Afford to Ignore in 2018

October 11, 2018 • By

Marketing is always about what the consumer needs and wants to hear. If it’s not relevant or interesting, it becomes annoying. Digital marketing isn’t as easy as it seems or how people take it to be. There are different skills and techniques for handling digital marketing. It’s not about how much you offer, but the quality and value of what you’re offering. Thus, it is needed, that one should know the necessary marketing trends. This will keep your business floating at the top. We also need the right tools, platforms and technology to help us access the huge amounts of data online. Here are 6 digital marketing trends that will be helpful.READ MORE

Originally posted 2017-11-11 18:11:09.


Digital Marketing, Online Reputation Management, Social Media Management, Social Media Marketing

Importance of Customer Care Support in Business

October 11, 2018 • By

The significance of customer care support

Customer care support is important for all businesses. Customer satisfaction should be a priority for all businesses if they want to thrive. Therefore, the customer care department is a representation of the business. If customers have any queries or complaints, they should be attended to. Below are some of the impacts of customer care support on businesses.READ MORE

Originally posted 2017-11-09 19:17:33.


Digital Marketing

Marketing Automation Tools

October 11, 2018 • By

What is Marketing Automation?

This is any software that allows you to automate repetitive tasks, reduce human error, manage complexity and measure and optimize your efforts. Marketing automation tools work by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software tools. Digital marketing automation has its roots in email marketing.READ MORE

Originally posted 2017-11-03 11:36:11.


Digital Marketing, SEO

How to Choose the Right Keywords

October 11, 2018 • By

SEO and Keywords go hand-in-hand. Choosing the right keyword helps you to rank high in search engines. Having a good website that is relevant for the keywords your buyer personas are searching for is important. So then what is Keyword research?READ MORE

Originally posted 2017-10-18 22:10:35.


Digital Marketing, SEO

The Best Quick Start SEO Guide for Start-ups

October 11, 2018 • By

Having the idea to start up a business is good. But knowing the necessary things that’ll help it grow is important. And SEO (Search Engine Optimization) is necessary for a business. If done properly, your business would be one of the highest ranking sites. And if your business ranks high on SEO, more traffic would be directed and gotten to your site.READ MORE

Originally posted 2017-10-13 19:05:48.