Browsing Category

Social Media Marketing

Social Media Marketing

Instagram In-feed Video ads versus Story Ads

September 27, 2019 • By Akara David

A current survey conducted by Wibbitz, aimed at learning more about their Instagram usage, revealed people were more likely to buy something after watching an in-stream video ad versus a Story Ad. According to the report from Wibbitz (which happens to be an online video editing platform) surveyed 1,000 users in the United States, United Kingdom, and France to get a broad overview of user behavior on the platform. Of the 1,000 people surveyed, 73% said they were Instagram users.READ MORE

Digital Marketing, Online Reputation Management, Social Media Management, Social Media Marketing

Importance of Customer Care Support in Business

September 26, 2019 • By Akara David

The significance of customer care support

Customer care support is important for all businesses. Customer satisfaction should be a priority for all businesses if they want to thrive. Therefore, the customer care department is a representation of the business. If customers have any queries or complaints, they should be attended to. Below are some of the impacts of customer care support on businesses.READ MORE

Originally posted 2017-11-09 19:17:33.

Digital Marketing, Social Media Marketing

8 Ways to Improve Social Media Marketing

September 26, 2019 • By Onyinye

What Is Social Media Marketing:

Social media marketing is a powerful way for businesses of all sizes to reach prospective customers. It is a form of internet marketing that involves creating and sharing content on social media platforms to achieve digital goals. Social media marketing includes using text and image, videos, and contents that drive audience engagement. Social media marketing aids to promote a company’s goods and services. Most social media platforms have their own built-in data analytic tools, which enable them to track the progress and success of social media marketing.READ MORE

Originally posted 2017-09-04 21:07:03.

Content Management, Digital Marketing, Social Media Management, Social Media Marketing

8 Social Media Tools Necessary for Content Marketing

June 1, 2019 • By Onyinye

Social media accounts for about 27% of all time spent online. Which customers use to discover and research brands, and also for marketers to reach out to potential customers. Thus producing a valid content together with using the right social media strategy, will give your business a boost. The content of your social media goes a long way in retaining your customers and turning your targeted audience into customers.READ MORE

Originally posted 2017-08-10 22:55:04.

Digital Marketing, Social Media Marketing

Social Media Marketing Mistakes Hurting Your Brand

June 1, 2019 • By Akara David

Social Media Marketing Mistakes Hurting Your Brand

In this jet age where marketing messages are everywhere, marketing campaigns need to be relevant. Between users having a low attention span and marketing contents competing for users attention. Marketers need to avoid making social media marketing mistakes. Digital marketers need to ensure every social media post is relevant, timely and aimed the right target audience.READ MORE

Originally posted 2017-04-01 02:01:45.

Digital Marketing, Social Media Marketing

Top 5 Social Media Marketing Mistakes You Should Avoid

June 1, 2019 • By Akara David

It is the world’s worst kept secret that social media marketing has become an important digital marketing strategy. Social media remains one of the most effective ways to build brand awareness. Hence making it a crime for brands to commit social media marketing mistakes. It is not a one-way traffic communication system. But also provides a space for customers to reach out to brands and start a conversation. Social media creates the space for brands to engage their audience outside of their website or brick and mortar facilities. READ MORE

Originally posted 2017-03-26 00:26:00.