Digital Marketing, SEO

How to Choose the Right Keywords

June 1, 2019 • By

SEO and Keywords go hand-in-hand. Choosing the right keyword helps you to rank high in search engines. Having a good website that is relevant for the keywords your buyer personas are searching for is important. So then what is Keyword research?


Keyword is the core of SEO. It involves identifying popular words and phrases people enter into search engines like Google, usually sort after in terms of ranking.
The first step is to compile a list of keywords that your potential customers can use to easily locate your brand. Once you’ve got a list, you can use tools like the Hubspot Keyword tool, or even the Google Adwords keyword tool to better define keywords for you.

Related:  5 Major Reasons Why Every Small Business Should Have a Website.
When looking or searching for an appropriate keyword to use, here are 3 points to consider:

  1. Relevance: How relevant is the keyword to your potential customers. Can the keyword help your customers to find you easily? The Keywords have to be relevant because they determine how well your brand gets publicised to an extent, For instance, if you keep putting the wrong keywords for your business, people may not get to know about your business. Which is not good for business growth. Also, if you’re a location-based business, it would be best to add your location. This allows you to be relevant especially for local people.
  2. Search Volume: Search volume is all about how your keywords yield results. You want to know how much search volume can be created from your keyword. The higher the search volume created, the better it is to be used in relevance to your brand.
  3. Difficulty: Difficulty is one of the things we prefer to shy-away or run from. If the difficulty or competition for the keyword is high, it doesn’t mean that it can’t be ranked for. In such cases, it’s better to use “Long-tail phrases”, rather than words. Long tail keywords are specific detailed search queries. They tend to have lower competition and higher conversion rates.

Creating a keyword that is in accordance to this 3listed points above, would give you a great chance of high ranking in search engines.

Related:  5 Keys to Conquering Digital Marketing in 2017


It shouldn’t be forgotten or neglected that, knowing your target-audience is keen on positive progress. This is so because the keywords are related to your potential customers. It’s what you know about your customers that give ideas for keywords.

For more SEO or keywords tips check out our Blog or visit our website to talk to one of our Digital Marketing specialists.

Originally posted 2017-10-18 22:10:35.