Digital Marketing, Local Search Engine Marketing, SEO

Why Local Search Engine Marketing (SEM) is Tempting

February 23, 2017 • By


What is Local SEO?

The acronym, SEO stands for Search Engine Optimization. What then is local SEO? Local SEO is online search engine providing results that are pertinent to a searcher based on the content of their search, or their location. Local SEO also means making it easy for prospective customers to find information about a business, brand or company when they search for products and services offered by that business or company. Without SEO, your company may not rank high, and unless it ranks high on Search Engine Result Pages (SERPs), customers will find it difficult look up your company’s products and services.

Search Engine marketing

This is one of the most effective marketing technique that allows you to market your product and offers through search engines. Search engine marketing is a very cost-effective way to grow your business and increase profits. It is also the most popular medium for locating information. Search engine marketing helps to build a business web presence and enhance their visibility. For the last couple of years, search engines have imbibed the local search features. E.g. Google has imbibed maps into their search pages to enhance the horizon of a local search result.
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Here is a list of the different types of local search and the top local search sites:
  • Search Engine Maps – Google, Bing and Yahoo
  • Review Sites – Yelp, Yowzit, Review Naija
  • Yellow Page Directories – Insider Pages, Nigeria Yellow Pages
  • Local Directories – CitySearch, Localeze
  • Business Directories – Vconnect, GetlistedNigeria
  • Niche, Industry Specific Directories – Health Grades

Importance of SEO and Search Engine Marketing

  • Gaining of Potential Customers:

70% of local customers use online search engine and directories as means of finding local businesses within their areas. So utilizing the SEO to your advantage in your local area, helps to make it easier for people to find your business, thereby propagating your business.
  • Increased Ranking:

Using local SEO makes your ranking increase, and this way, it’s easier for potential customers to find your business fast. Local SEO also takes away the difficulty there is in finding your business through search engine result pages.
  • Helps to Cut the Competition:

The use of search engine is growing fast and search engines can be used on mobile tablets making it much easier. Since the world is growing vastly, and competition is increasing, making use of SEO’s helps to keep you well above the competition.
  • Promote Business:

Local SEO promotes a business by helping potential customers to buy products and services of your business. And if the buy of goods and services is stable and good, it means that your business is being promoted.
  • Cost Effective:

Search Engine marketing is very cost effective. You don’t need to pay for advertising and the advertising goes to a wide range of locations and places.
  • Website Traffic:

Starting a business or having the idea of starting a business is nice, but the necessary steps to make your business known is important. Seeing as the internet is vast in the world, imbibing SEOs and search engine marketing would go a long way to promoting businesses. And keeps your business competitive to other businesses.