Digital Marketing

Use Social Media to Get More from Influencer Marketing

September 26, 2019 • By Guest

It takes a lot of effort to get your audience to trust you, but you need trust to get conversions.  Consumers have changed the way they buy. People don’t just go to a mall to shop, where they can pick up and really get a feel for the quality of a product, how it looks, how it feels, and how it works. People buy online. They rely on other user reviews to learn more about products. More than that, they rely on the thoughts of others who know more than they do.

Influencers have already built trust with their followers. People listen and act on what they say. Until you build trust with your own audience, these influencers can play a huge role in helping you to meet your business goals. You have to do it correctly.READ MORE

Originally posted 2018-06-15 00:19:29.


Digital Marketing

Four Uses of Chatbots You Should Know

September 26, 2019 • By Akara David

Over the past few years, there has been a huge rise in the use of chatbots in Nigeria and artificial intelligence in general. Technology has changed how we go about our day to day lives. The bot will let you communicate with it as though you are speaking to another human. This development can have huge benefits for both the companies that are using them and the customer. Let’s take a look at some of their main uses today.READ MORE

Originally posted 2018-06-08 23:35:14.


Digital Marketing

Brief History of Mobile Marketing

September 26, 2019 • By Akara David

The so-called mobile marketing is a new form of digital marketing. And its main focus is to reach a specific audience on their smartphones, tablets, and other devices. The idea is that goods, promotions, or services, reach customers by the information that is shared through those devices.READ MORE

Originally posted 2018-05-25 09:03:04.


Digital Marketing

Four Benefits of Video Marketing

September 26, 2019 • By Akara David

The use of online videos as a marketing method is growing rapidly, with more and more brands using this technique to spread the word about their products and attract customers. The fact that YouTube is the second most used search engine in the world proves that people want to use video as a way to learn and be entertained. Some of video marketing’s many benefits can be found below.READ MORE

Originally posted 2018-05-06 21:33:41.


Digital Marketing, Social Media Management

Major Platforms for Social Media Customer Care

September 26, 2019 • By Akara David

Many different social media platforms are making it easier for brands to use them for their customer service needs. By using social media to answer customer questions or complaints helps to streamline the communication process and also offers a faster response rate to usual customer service methods. After you build your website, the first next thing you should focus on is your social media presence, for a number of different reasons.READ MORE

Originally posted 2018-04-19 14:59:00.