Browsing Tag

Digital Marketing

Digital Marketing, Online Reputation Management

3 Ways to Protect Your Online Reputation in 2017

November 1, 2018 • By

Online Reputation Management

Online Reputation Management (ORM) aims at improving or restoring the perception of a company’s name or brand. We live in a search trigger world as company’s, products and or services are constantly Googled. Online reputation is the information people find online about a company and make no mistake, everyone is at risk of negative content online. Creating and promoting positive material that counters, weakens or eliminates negative sentiment around the internet. This process, helps businesses improve its credibility and overall reputation.

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Originally posted 2017-04-09 01:11:30.


Digital Marketing, Social Media Marketing

Social Media Marketing Mistakes Hurting Your Brand

November 1, 2018 • By

Social Media Marketing Mistakes Hurting Your Brand

In this jet age where marketing messages are everywhere, marketing campaigns need to be relevant. Between users having a low attention span and marketing contents competing for users attention. Marketers need to avoid making social media marketing mistakes. Digital marketers need to ensure every social media post is relevant, timely and aimed the right target audience.READ MORE

Originally posted 2017-04-01 02:01:45.


Digital Marketing, Social Media Marketing

Top 5 Social Media Marketing Mistakes You Should Avoid

November 1, 2018 • By

It is the world’s worst kept secret that social media marketing has become an important digital marketing strategy. Social media remains one of the most effective ways to build brand awareness. Hence making it a crime for brands to commit social media marketing mistakes. It is not a one-way traffic communication system. But also provides a space for customers to reach out to brands and start a conversation. Social media creates the space for brands to engage their audience outside of their website or brick and mortar facilities. READ MORE

Originally posted 2017-03-26 00:26:00.


Content Management

Ease your Content Marketing Efforts with these 7 tools

November 1, 2018 • By

It is not just enough to have a product to sell nowadays because the market has become so modern you need a story to corroborate your story. Content marketing helps you create a story that’ll help you connect with your customers. As with every other type of marketing, content marketing also has its own tools. These tools will help ferry your contents to your customers with ease.READ MORE

Originally posted 2017-02-13 12:10:55.


Content Management

6 common mistakes content marketers should avoid in 2017

November 1, 2018 • By

content marketing strategy

Below are the common content marketing strategies that content marketers should try to avoid in 2017

Mistakes are part of the growth process and are almost unavoidable but there is hardly a success story without one or two mistakes. Mistakes also provide a clear view of things to avoid in the future. That is why most of the leading businesses would spend a fortune searching and researching the market for mistakes that might lead to failures.READ MORE

Originally posted 2017-01-28 17:09:21.


SEO

Top 9 Reasons why your Business needs SEO

November 1, 2018 • By

What is Search Engine Optimization (SEO)?

SEO is the process of enhancing your company’s online visibility, driving traffic to your website and satisfying broader marketing objectives. It’s a powerful long-term investment that will greatly benefit your business by increasing your company’s brand awareness, enhancing consumer perceptions about the brand, as well as increasing business leads and sales.

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Originally posted 2017-01-20 14:01:28.