Browsing Tag

Search Engine Optimization

SEO

Top 9 Reasons why your Business needs SEO

November 1, 2018 • By

What is Search Engine Optimization (SEO)?

SEO is the process of enhancing your company’s online visibility, driving traffic to your website and satisfying broader marketing objectives. It’s a powerful long-term investment that will greatly benefit your business by increasing your company’s brand awareness, enhancing consumer perceptions about the brand, as well as increasing business leads and sales.

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Originally posted 2017-01-20 14:01:28.


Digital Marketing

5 Keys to Conquering Digital Marketing in 2017

November 1, 2018 • By

5 Keys to Conquering Digital Marketing in 2017

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt. The main purpose of this post is to offer ideas and open a constructive discussion around the future of digital marketing over the next 12 months.READ MORE

Originally posted 2017-01-03 08:30:54.


Digital Marketing, SEO

How to Choose the Right Keywords

November 1, 2018 • By

SEO and Keywords go hand-in-hand. Choosing the right keyword helps you to rank high in search engines. Having a good website that is relevant for the keywords your buyer personas are searching for is important. So then what is Keyword research?READ MORE

Originally posted 2017-10-18 22:10:35.


Digital Marketing, SEO

The Best Quick Start SEO Guide for Start-ups

November 1, 2018 • By

Having the idea to start up a business is good. But knowing the necessary things that’ll help it grow is important. And SEO (Search Engine Optimization) is necessary for a business. If done properly, your business would be one of the highest ranking sites. And if your business ranks high on SEO, more traffic would be directed and gotten to your site.READ MORE

Originally posted 2017-10-13 19:05:48.


Content Management, Digital Marketing, SEO

What Google Never Told You About Organic Traffic

November 1, 2018 • By

STRATEGIES TO IMPROVE WEBSITE ORGANIC TRAFFIC

Every business needs publication and website traffic. Apart from using simple techniques like making use of bright colours for your website, generating useful contents from comments and the likes. There is a need for the more technical methods, to increase website traffic. It isn’t just enough to have a website, and leave it at that. More efforts have to be put in for it to be more successful and for your company/business to be able to stand against its competitors.READ MORE

Originally posted 2017-07-24 15:06:25.


Digital Marketing, SEO

SEO Basics: Essentials For Website Optimization

November 1, 2018 • By
 To explain SEO, for a moment imagine your website was a cake, to make a cake requires core ingredients. Consider the backlinks, paid search, and social media leads as the icing, but the content, architecture, content management system and infrastructure are the sugar, eggs and flour that makes the cake. Without the core ingredients, your cake is tasteless, boring, and ends up in the trash.

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Originally posted 2017-04-29 21:57:06.


Digital Marketing, SEO

How to Cheat at Optimizing Your Site for Google Mobile-First Index and Get Away with It

November 1, 2018 • By

Google Mobile-First Index

Google towards the end of 2016, started testing its mobile-first index. Today, most people are spending more time on mobile and searching on Google using a mobile device. However, google’s ranking systems use the desktop version of a page’s content to evaluate its relevance users.This new mobile-first index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.

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Originally posted 2017-04-22 22:25:01.


Digital Marketing, Local Search Engine Marketing, SEO

Why Local Search Engine Marketing (SEM) is Tempting

November 1, 2018 • By

LOCAL SEO AND SEARCH ENGINE MARKETING

What is Local SEO?

The acronym, SEO stands for Search Engine Optimization. What then is local SEO? Local SEO is an online search engine providing results that are pertinent to a searcher based on the content of their search, or their location. Local SEO also means making it easy for prospective customers to find information about a business, brand or company when they search for products and services offered by that business or company. Without SEO, your company may not rank high, and unless it ranks high on Search Engine Result Pages (SERPs), customers will find it difficult to look up your company’s products and services.

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Originally posted 2017-02-23 16:21:55.