Digital Marketing, Email Marketing

The Complete Beginner’s Guide to Grow Email List Without Shortcuts

June 1, 2019 • By

HOW TO GROW EMAIL LISTS WITHOUT RESORTING TO SHORTCUTS

4 WAYS HOW TO GROW YOUR EMAIL WITHOUT SHORTCUTS

So then, how do we grow our email list without shortcuts? The first step would be to not buy mailing lists. But here are a few other ways to go about increasing your email list without resolving to shortcuts:

1. BEGIN WITH A STRONG EMAIL

Just as they say, the first impression is important on how customers will view you and your business. So sending a welcome email, that is, warm, open-hearted and shares helpful tips or provides an offer, can help keep subscribers on your email list.

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2. KEEP ENGAGING YOUR SUBSCRIBERS WITH CONTENTS OF VALUE

To keep subscribers engaged and fascinated in receiving your email, you have to consistently send new contents and offers. By providing engaging and fascinating contents, it helps to bring-forth your company’s business in a positive light.

3. MAKE USE OF BRIGHT COLOURS

The use of bright colours has been said scientifically, to have an impact on the psychology of people. This means that bright cool warm colours have a positive impact on how your subscribers view your brand. Let’s take, for instance, a dull-not-so-interesting-color is used for your brand which is being sent to your subscribers, some may decide to unsubscribe because the colour isn’t as fascinating as your brand proposes it to be.

4. GIVE SUBSCRIBERS MULTIPLE OPPORTUNITIES TO SIGN UP

Share your email sign up form on different platforms adding what a great value new subscribers will get for signing up. At each opportunity, make sure you are optimizing your opt-in pages. Making it as easy as possible for subscribers to sign up while keeping the sign up short and simple.

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With all, that’s been said, organically grown email takes more time and effort, but the result is a more dedicated subscriber. Purchasing an email list wouldn’t get you the dedicated subscribers or their engagement that you want. By allowing your subscribers to pick what newsletters and promo-offers and the likes that they want to keep up with (that interests them), this way their engagement and participation would be more and most sincere.

For more tips on How to Grow Email Lists check out our Blog. Or visit our website to talk to one of our Digital Marketing specialists.

Originally posted 2017-08-03 20:27:46.

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