EMAIL MARKETING or SOCIAL MEDIA? WHICH WORKS BEST FOR B2C
SOCIAL MEDIA MARKETING
Both email marketing or social media have their pros and cons. A proper research on them and proper coordination of the preferred means should get you to your desired end goal. Email marketing is more beneficial for B2C, drives more sales and cultivates loyalty amongst customers. This doesn’t mean that social media marketing doesn’t do a great deal of effort for you in getting loyal customers.