What is Search Engine Optimization (SEO)?
SEO is the process of enhancing your company’s online visibility, driving traffic to your website and satisfying broader marketing objectives. It’s a powerful long-term investment that will greatly benefit your business by increasing your company’s brand awareness, enhancing consumer perceptions about the brand, as well as increasing business leads and sales.
Websites/blogs are the digital storefronts for every business. And just like every brick and mortar company or store, wants increased foot traffic, every website needs traffic. The ultimate goal of every website is to drive traffic and get viewers to engage with the contents of the site. Getting your business in front of the right digital customers/leads is the key to business success.
Having customers find your business via search engines such as Google, after inputting a keyword/search phrase is called Organic traffic. Your goal as a business is to rank for the right keyword and appear on the first page of Google. And SEO is one of the key strategies to driving organic traffic to your website
Benefits of SEO?
Firstly, with online users performing over six billion searches each day, and Nigeria contributing to 2.5% of internet users globally with over 65m internet users. These users are said to be closer to the purchase cycle than visitors from other sources. Research shows that approximately 80% of consumers look for services and products online. With the unlimited reach of organic traffic, why shouldn’t your business leverage on this strategy?
Simply put, lack of online presence means lack of visibility to millions of potential clients daily.
Disclaimer: “Having a website/blog isn’t good enough to make you visible to customers.” A lot of businesses create a website and sit waiting for traffic/leads to come in. Bad news, that never works!
Secondly, SEO is a conscious strategy aimed at making your site rank for particular keywords and possibly the 1st page of search engines.
Approximately 90% of users searching on the internet never get past the first page of search results. Appearing on the first page improves your lead generation and targeted sales via organic search.
Thirdly, SEO is one of the most efficient excellent return on investment. it drives targeted customers now looking for your products. Thi is a powerful long-term investment, geared at increasing lead, sales and brand awareness.
Fourthly, every start-up or business goal is to one day become a Fortune 500 company. To move your business from your bedroom to the faces of millions of people will require an effective marketing strategy. Having your business organically pop in the face of users increases your brand awareness. With brand awareness comes trust from customers, which translates to loyal costumers. Loyal customers mean more promoters and a steady flow of income for a company.
This is beneficial because consumers are more likely to trust a brand that appears in the top positions as opposed to those towards the bottom of the results list.
High Conversion Rate
Fifthly, SEO is research intensive inbound strategy using a highly targeted process. Keywords are tailored to a users need, organic traffic is a pull marketing strategy. Users using a keyword are already looking for that service and most likely buy from your site. 90% of consumers had searched online for a product before making a purchase.
According to Google, most searches are now taking place on mobile devices than on desktop computers. Recent studies show that mobile search contributes roughly 58-60% of overall search query volume. And google is beginning to rank websites optimized for mobile users higher in search ranking. Think about it, you are most likely reading this from your mobile device.
With the use of SEO companies can ensure their websites are user-friendly and responsive for mobile users
Social Media Integration
Social media and SEO has a direct relationship. Every SEO strategy should leverage on the popularity of social media platforms to boost traffic. Websites should include social media share buttons, to ensure that landing pages can be easily promoted on social media.
Ignoring SEO is shooting your business in the foot and giving your competitors an advantage. Your competitors are already implementing SEO to ensure they outrank you in keywords. To be able to stay competitive and relevant online, you need an effective SEO strategy.
Outranking Bigger Businesses
It is becoming increasingly more common for smaller businesses to outrank larger counterparts due to proper SEO implementation. A brand might be very popular, but you can give them a run for their money by outranking them. With the use of a proper SEO strategy, lots of smaller businesses rank higher than larger businesses.
Finally, SEO is an essential strategy for small businesses in the long haul. It might seem challenging in the beginning but you can leverage SEO experts to implement this strategy.
Do you need an SEO consultant? Please visit our website
Originally posted 2017-01-20 14:01:28.