Social Media Marketing Strategy

How to Create Successful Social Media Marketing Strategy

  • September 26, 2019

Social media marketing is the new unbeatable strategy that has the potential of increasing the know-about of a business online in no time. Social media marketing has to be specific, measurable, attainable, relevant and time bound. And we may wonder, why social media marketing?

The world is all technology. People don’t want to have to leave their homes to buy a good or service. So having a social media presence helps to keep your business in the modern trend. This way there’d be easy access for your customers to stay abreast with the happenings and new goods and services your business has to offer. [irp]

What is a social media marketing plan?

A social media marketing strategy is the summary of everything you plan to do and hope to achieve for your business using social networks. Your strategy should comprise an audit of where your accounts are today. Target goals for where you want them to be in future, and all the tools you want to use to get there. In general, the more specific you can get with your plan, the more effective you’ll be in its implementation. Try to keep it concise. Don’t make your social media marketing strategy so lofty and broad that it’s unattainable. The plan will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or failing. You don’t want to set yourself up for failure from the outset.

5 Ways To Successful Social Media Marketing


Every business owner should ask themselves these: “Who will my products be more useful to? What age bracket would have an interest in my goods and services?”. Knowing your target helps make your social media marketing specific. It’s aimed at a target market and success is higher at this rate.[irp]


When creating social media contents, consider the goal you want to achieve has to be attained. And this can be only be done if the content can engage your target market or grasp their attention. Also having these goals for your social media marketing allows you to quickly react when social media strategies aren’t meeting expectations or desired result.


It’s important that you use your social media platform as an extension of your customer service. Once you get the attention of your customers, you can make them feel special. By commenting, asking questions, engaging them and very important, listening to their opinions. When you listen to your customers, you open doors to new opportunities as well.


Consistency in social media marketing is very crucial. Be consistent by maintaining the same logo, colour scheme fonts, graphics, name and company information. This will make you easily recognizable to customers and they’ll trust your product more. Knowing there’s a bit of consistency about your company, especially on social media.


It’s important that you lay out clear goals with benchmarks. This allows you to determine if your social media marketing strategies are paying off. The information collected is analyzed and used to make the necessary changes for a better result.

For more social media marketing tips check out our Blog. Or visit our website to talk to one of our Digital Marketing specialists.

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