SEO Guide

The Best Quick Start SEO Guide for Start-ups

  • November 16, 2019

Having the idea to start up a business is good. But knowing the necessary things that’ll help it grow is important. And SEO (Search Engine Optimization) is necessary for a business. If done properly, your business would be one of the highest ranking sites. And if your business ranks high on SEO, more traffic would be directed and gotten to your site.


  • Optimize Your Website

Firstly, you need to create a website. Not just any random website, a custom website. For a custom based website, you need to understand the technicalities of SEO. This helps to optimize website pages. On the plus side, with WordPress, you can install plugins like Yoast SEO. And simply their SEO instructions for on-site optimization. Thus, this would make things much easier for you especially if you want to skip all the hard part.[irp]

  • Publish SEO-Friendly Content

SEO strategy is all about content. Google wants to serve relevant information to users. And to do that, your site needs to offer valuable content.

Content marketing is very important in this area. Choose one or two keywords for each page and put them into Yoast before you publish your content. Follow the instructions in the Yoast tool and you will get your Yoast “SEO green light”. At this point, your on-site SEO for that specific page will be finished.

  • Know Your Concepts and Keywords

Identify the concepts that’ll be used in helping users get what they want. The Keywords that are associated with the things they seek. Take the concepts and behaviors you want to be associated with and build a list of strategic keywords. You will use these keywords for a lot of different purposes later.

  • Ensure Your Site is Flawless

This is the world of technical SEO. It has two main components:

Making sure you don’t screw up your indexing by creating content that can’t be seen or is duplicative.

Making sure you create search-engine friendly code.

If you are using WordPress you are lucky as there are some great SEO plugins that make tuning the technical side of things easy.[irp]

One emerging element of technical SEO is the creation of open data sets or APIs. If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use.

  • Develop Your Social Authority Plan

This is done with social proof in the form of high-quality links to your website. This is very important to your SEO strategy. Thus, you need to promote your business on strong social media platforms, such as LinkedIn, Google+ and the likes.

Having your employees promote your brand helps also. Though it’s best to watch for the employees that promote your brand on Social media platforms. Posting on Google+ passes Page Rank, and Google+ profiles may show author attribution on results pages, so it’s an especially important platform for SEO.

  • Mobilize, Localize, and Socialize Your Content and People

Search engines are geo-locating results more and more – not just the local results block but the core web results as well. This means you need to make your content as locally relevant as possible. Also, it has to work great on mobile devices, where a ton of local searching is done.

Strive to create geo-targeted evergreen pages, geo-optimized profiles, location pages, support or reseller pages, etc. No matter how abstract your business is, find some way to make it locally relevant.

Whether it’s a startup or a new business, these 6 steps will help your SEO efforts be successful. Of course, once you launch a business the keywords and content you care about may change, but the game plan remains the same.

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